Marketing Analyst, Hospitality
Work Mode: Onsite
Location: Onsite 4 days/week – Kohler, WI
Opportunity
We are seeking a data-driven Marketing Analyst to serve as the engine behind Kohler Hospitality's marketing strategic decision-making. This role is responsible for transforming raw data into actionable insights across our entire ecosystem—from creative production efficiency to multi-channel campaign performance.
The ideal candidate is a hybrid of a technical analyst and a strategic storyteller. You won’t just report on "what" happened; you will explain "why" it happened and build the automations and dashboards that allow our team to move faster and smarter. This is a high-impact role supporting creative, digital, social, PR, and lifecycle marketing teams.
Specific Responsibilities
Full-Funnel Analytics & Reporting
- Track, analyze, and report on KPIs across all marketing channels, including Digital Ads (Search/Social), Web (Adobe), Organic Social, PR, Email, and SMS.
- Partner with the Creative Manager to track creative hours vs. output. Analyze resource utilization to ensure the team is focused on high-priority, high-performing business segments.
- Build and maintain automated, real-time dashboards that provide a "single source of truth."
Insights & Optimization
- Develop and refine attribution models to understand the customer journey and the impact of various touchpoints on conversion.
- Design and analyze experiments for web landing pages, email subject lines, and ad creative to drive continuous incremental improvement.
- Analyze customer segments and CRM data to identify growth opportunities and improve retention via SMS and Email workflows.
Automation & Data Integrity
- Identify opportunities to automate manual reporting tasks to increase departmental efficiency.