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The Position
Genentech USA, Inc. has multiple openings for the position of Senior Marketing Analyst at its South San Francisco, California location.
Duties: Within global biotechnology company, advise key stakeholders and contribute to the strategic planning efforts in Commercial, Medical, and Government Affairs (CMG). Compile data to analyze patients, other customers, and market dynamics to formulate strategic recommendations that drive products’ patient impact. Evaluate data from various commercial, access and medical sources and provide recommendations that support pharmaceutical product development decisions. Perform qualitative and quantitative market research collection and analysis to formulate strategic actions items for cross-functional stakeholders while collaborating with them to identify broader business objectives and goals. Analyze data on the company’s promotional efforts against indices that measure effectiveness on patient impact. Maintain data-driven knowledge of internal and external pharmaceutical landscape and apply analytical and statistical methods to leverage various data sources and technical tools that address business needs. Use marketing analytics, segmentation studies, demand modeling, and performance dashboards to optimize campaigns across channels and adjust strategies based on market response/customer insights. Evaluate current industry landscape and strategies, plans and tactics to identify requirements in the areas of research, competitive intelligence, forecasting, and data analysis that support business forecasting initiatives. Apply analog and digital media to gather, visualize, and report relevant consumer index data to stakeholders to define actionable project plans and to develop and refine brand positioning, core messaging, and creative assets. Track and communicate marketing impacts on dynamic marketplaces that involve varying competitive intensity and commercial, access and regulatory pathways. Based on data, monitor and assess the effectiveness of promotional efforts, projects, and practices, and identify opportunities to optimize return on project investments.
Education and experience required: Master’s degree in Business Administration, Publi