Associate Marketing Analyst
Live Oak Banking CompanyAbout Us
Live Oak Bank is a digital bank that serves small business owners across the country. Our groundbreaking spin on service and technology has fueled our mission to be America’s Small Business Bank. Our products help customers buy, build, and expand their business, and our high-yield savings and CD products help them grow their hard-earned money. At Live Oak, we never lose sight of the well-being of our people. We believe our employees are the heart of our company. Our commitment to our customers and culture is intertwined, and we seek those who embody and embrace what it takes to empower the American dream.
How This Role Impacts Live Oak and its People
As an Associate Marketing Analyst, you are an important teammate who makes valuable contributions and offers brand and product marketing expertise to many of the bank’s stakeholders. This person takes on assigned projects and tasks and will learn to execute an array of marketing tactics to support the strategic initiatives of the marketing team. This person seeks to gain a basic understanding of the bank’s products and needs, then adds value using a multi-channel approach.
What You’ll Do at Live Oak
Execute marketing strategies that drive leads and brand awareness through advertising and promotional activities.
Generate ideas for new advertising campaigns, product launches, and marketing initiatives through support and collaboration with team members.
Meet with appropriate sales or marketing team members to discuss communication needs or participate as a member of the marketing team.
Assist the sales and marketing team with communications and advertising materials to effectively represent Live Oak’s products and services to customers, prospects, and business partners.
Draw out key business insights and provide actionable recommendations.
Manage inbound requests from internal customers across the bank and collaborate with appropriate team members to complete the request(s).
Manage creative production, receipt, and distribution. Ensure compliance with the Advertising and Marketing Policy is maintained.
Work closely with the digital marketing team to receive feedback on the ROI of the programs and marketing KPIs such as leads, conversion rates, website traffic, and social media engagement.
Receive and execute work assignments received from Marketing Analyst or Senior Marketing Analysts.
Review literature in the assigned marketing project, and previous marketing materials used in the assignment area and research and gather information from competitive companies in the field.
Develop draft advertising content and concepts and present them to your marketing manager for review and approval.
How You’ll Do It
Developing a deep understanding of customer journeys through offline and online channels and optimizing campaigns to maximize conversions through marketing funnels.
Having or developing a working knowledge of the bank’s products, services, loan process, and what it takes to get a loan.
Building a solid foundational understanding of marketing technology and digital marketing to implement marketing campaigns and measure results and have the drive to become an expert in all marketing channels.
Required and Preferred Experience
A self-motivated, confident, energetic, and creative individual.
Requires a bachelor’s degree in communication, marketing, or related field.
Requires 2-5 years of experience in the marketing industry. We would prefer financial service marketing industry experience.
Requires experience in executing and maintaining marketing strategies to meet organizational objectives.
Requires the proven ability to oversee marketing, advertising, and promotional activities.
Requires excellent written and verbal communication skills and the ability to listen.
Hubspot, WordPress, Webinar and Google Analytics experience are preferred.
Computer proficiently, and the ability to use Excel, PowerPoint, Word and Outlook.
The ability to readily lift up to 30 lbs.
Strong problem-solving skills.
Requires the ability to multi-task.
Requires vision, hearing, speech, and movements requiring the use of wrists, hands, and/or fingers.
The ability to interact with others and exercise self-control.
The ability to work under stressful conditions, and under tight timelines.
Make decisions and exercise discretion, when necessary.
Our Values
Dedication: Possess a deep commitment to Live Oak Bank’s mission and core values, exemplified through a strong work ethic, adaptability and pride in your work.
Ownership: Take initiative to deliver positive results by proactively and creatively solving problems, while maintaining a high degree of quality.
Respect: Treat everyone wi.th courtesy, politeness, and kindness.
Innovation: Embrace fresh ideas and fearlessly contribute new solutions to emerging or existing problems.
Teamwork: Foster collaboration, accountability, and trust with others and understand that together, we do more
For a detailed overview of our employee benefits please visit: http://www.liveoakbank.com/careers/
Live Oak Bank is an Affirmative Action and Equal Opportunity Employer, Minorities/Women/Veterans/Disabled. We consider applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, genetic information, veteran status or disability. Equal access to programs, service and employment is available to all persons. Those applicants requiring reasonable accommodation to the application and/or interview process should notify human resources at careers@liveoak.bank
Commitment to Diversity
Live Oak Bank is committed to creating and maintaining a workplace in which all employees have an opportunity to participate and contribute to the success of the business and are valued for their skills, experience, and unique perspectives. This commitment is embodied in company policy and the way we do business at Live Oak Bank and is an important principle of sound business management.
Please note that we provide at least the minimum requirement of paid sick leave to our employees who reside in states that require employer-paid sick leave, including but not limited to Arizona, California, Colorado, District of Columbia, Maine, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New Mexico, New York, Oregon, Rhode Island, Vermont, and Washington.