CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
The Opportunity:
Interested in working for the brand behind the #1 selling toy in the world? Hot Wheels is a leading toy brand, inspiring creativity, bringing to life the challenge accepted mindset, and fueling car culture across generations. From die-cast vehicles and playsets to digital gaming, content, and live experiences, Hot Wheels connects with fans through innovative storytelling, brand experiences, and innovative products.
We are looking for a passionate, highly driven, and detail-oriented Associate Marketing Analyst to drive Hot Wheels growth through analysis, execution of brand marketing initiatives, and supporting key commercialization milestones. You will be a key partner for our Global Brand, Sales, Retail Marketing, and Demand Planning teams to support go-to-market strategies and bring Hot Wheels to life in the US market through marketing activations and retailer programs. You will work cross functional teams on exciting marketing programs, brand experiences, retailer partnerships, and campaigns that drive engagement, brand affinity, and business growth. The ideal candidate has an entrepreneurial spirit and thrives in a fast-paced environments where creativity, curiosity, and initiative are essential.
What Your Impact Will Be:
Marketing & Project Support
- Assist in the coordination and execution of Hot Wheels US marketing initiatives and product launches.
- Support the development of marketing materials and presentations.
- Track project timelines and ensure deliverables are completed on schedule.
- Help maintain documentation related to projects, brand activation initiatives, and milestones.
- Help ensure consistency and quality of execution across consumer and retail touchpoints.
- Support initiatives aimed at supporting business performance in the U.S.
Market & Consumer Insights