Apple"s Channel Sales Enablement team is responsible for the training, program management, and performance of thousands of sales staff across partners, agencies, and Apple-badged roles spanning every major geography and route-to-market. The team operates a portfolio of digital products and programs — centered on the Sales Coach learning platform — that directly influence seller readiness, program qualification, and commercial outcomes across Apple"s global channel.
As Business Analyst, you will be the analytical and operational backbone of the WW Sales Programs team. Your primary focus will be Sales Coach — Apple"s channel sales LMS — where you will own data, reporting, KPI definition, and business case development. Beyond Coach, you will establish and maintain measurement standards and analytical frameworks across the team"s full program portfolio, ensuring every product and initiative is measured consistently, reported accurately, and connected to clear business outcomes.\\n
Data \u0026 Reporting\\nOwn the production of recurring leadership reports — GEO performance, users/door, engagement by RTM, program completion, and assessment outcomes — replacing manual, multi-system data compilation with reliable, repeatable processes\\n\\nRespond to ad hoc leadership data requests with timely, accurate, narrative-driven outputs\\n\\nPartner with AIDP, IS\u0026T, and MLE engineering to ensure the right metrics are inducted into the Central Data Foundation and available for consumption across the team"s tools\\n\\nKPI Definition \u0026 Measurement Standards\\nDefine and maintain the team"s KPI framework — establishing clear numerators, denominators, data sources, measurement methodology, and review cadence for every metric across all programs\\n\\nOwn the KPI availability inventory: document which metrics are live in CDF, which are in progress, and which are not yet inducted — and track the remediation plan to completion\\n\\nEstablish consistent measurement standards across the full programme portfolio, ensuring metrics are defined and calculated the same way across GEOs, RTMs, and product lines\\n\\nPartner with product managers and program leads to separate real-time in-app UX metrics from analytics-layer metrics, and define the appropriate measurement architecture for each\\n\\nBusiness Case \u0026 Capital Planning Support\\nBuild the quantified business case sections of capital planning submissions — including cost of inaction, baseline metrics, ROI estimates, and post-launch tracking — for BPR Gate 1 and Gate 2 reviews\\n\\nTrack performance against committed metrics for all funded FY27 initiatives, providing structured progress updates to leadership and BPR at defined review cadences\\nSupport the annual capital planning cycle with analysis, benchmarking, and data-driven prioritization input\\n\\nRequirements \u0026 Documentation\\nSupport BRD and PRD processes by documenting business needs, use cases, and acceptance crit