Business Data Analyst (Remote)

Location: Remote

Virtual, work-from-home position. Work anywhere in the US, must live in the US

ABOUT THE COMPANY

A leader in online education, Continued is composed of passionate individuals dedicated to providing an exceptional learning experience that enhances the lives and careers of the professionals we serve. We are fast-paced, nimble, and laugh a lot. We all work from home offices in various locations across the country. We are dynamic, engaged, highly motivated, and highly skilled. We are passionate about our work and our professions and we’re looking for another team member to join our cause. We are certified as a great workplace, ranked #74 in Fortune’s 2024 Best Small & Medium Workplaces for Millennials, ranked #57 in Fortune's 2024 Best Medium Workplaces and ranked #12 in Fortune's 2024 top 25 Small & Medium Workplaces for Women by the independent analysts at Great Place to Work®. Learn more about us at continued.com and parent company lacallegroup.com.

We celebrate diverse voices within our organization and in the professions we serve, and we welcome and encourage applications from candidates of all backgrounds. We strive to be an inclusive workplace where our team members feel empowered and supported in their careers. We do not discriminate based on race, ethnicity, national origin, sex, gender identity, sexual orientation, religious creed, disability status, or age. We are also committed to paying our team members at fair rates based on their skills and experience.

ABOUT THE TEAM

IT Operations is a small team of passionate individuals responsible for Operations, Help Desk, Information Security, Systems Engineering, Database Administration, and Data Analytics across our parent company LaCalle Group. Though we are virtual and scattered across the country, we communicate frequently, have a tight-knit team, and support one another across roles and projects. We are driven by endless curiosity, a love of learning, and a desire to solve problems.

ABOUT THE POSITION

We are seeking an experienced Business Data Analyst with a focus on marketing, sales, and product analytics who is motivated, creative, and personable to join our dynamic data team. The ideal candidate will possess a strong analytical mindset, proficiency in current data reporting technologies, and the ability to transform raw data into actionable insights that drive marketing strategies and initiatives across the organization.

The Business Data Analyst will collaborate closely with marketing and the broader data team to empower colleagues across the organization, including those in development, finance, accounting, editorial, and senior management. These professionals are dedicated, data-driven, and passionate about their work. If you share this passion and thrive in a collaborative environment, this is the perfect role for you.

• Full-time W2 position, work core U.S. business hours in your time zone
• Ability to fulfill the job requirements with or without reasonable accommodations
• Work from your home office
• Company-provided MacBook Pro, Internet stipend, etc
• Must be located in the United States and be legally eligible to work for us
• Travel is required for an all-company meeting, and may be required once or twice per year for team or project meetings
• Occasional after-hours/on-call for emergency support and special events (generally less than four times per year)
• We offer comprehensive medical, dental, and vision group health insurance, flexible spending accounts, telemedicine, accident insurance, and more
• We offer 21 days of paid time off per year as well as your birthday and national holidays and observances (you may substitute any of the standard holidays for another public holiday such as bank/school or other regional or religious holidays)
• We offer a 401k match, professional development, charitable gift matching, robust wellness programs, and more

RESPONSIBILITIES

• Collaborate with marketing, sales, and product teams to gather reporting requirements and translate business needs into technical specifications.
• Analyze large datasets to identify trends, patterns, and anomalies in marketing performance; present findings to stakeholders clearly and effectively.
• Fully understand and track all marketing channels, conversion funnels, customer journeys, and retention/churn decisions.
• Measure and report on key marketing, sales, and product metrics, such as ROI, conversion rates, customer acquisition costs, customer lifetime value, and engagement levels.
• Develop, maintain, and optimize reporting dashboards and visualizations in Tableau, specifically for marketing campaigns and performance metrics.
• Design and implement automated reporting processes to improve efficiency and accuracy in marketing, sales, and product analytics.
• Ensure data integrity and quality by performing regular audits and troubleshooting data discrepancies.
• Stay up-to-date with industry trends and emerging technologies to continuously enhance analytical capabilities in the marketing domain.

REQUIREMENTS

• Education: Bachelor’s degree in Data Science, Statistics, Marketing Analytics, Computer Science, or a related field.
• Experience: Minimum of 5 years of experience in data analysis, reporting, or business intelligence, with a strong emphasis on marketing analytics.
• Technical Skills:
  • Proficiency in SQL and experience with cloud data warehouses (we use Snowflake). If you have used dbt in the past, even better!
  • Strong knowledge of data visualization tools (we use Tableau, but if your experience is in Power BI or Looker, that’s good too).
  • Familiarity with marketing automation platforms (we use Segment, HubSpot, Marketo) and web analytics tools (we use Google Analytics and Pendo).
• Analytical Skills: Excellent data analysis abilities with a keen attention to detail.
• Communication: Strong communication skills with the ability to convey complex information to non-technical stakeholders, and work towards mutually beneficial solutions.
• Adaptability: Ability to work in a remote-first, fast-paced environment and manage multiple projects simultaneously.
• Collaboration: Consultative problem-solving approach to working with teammates and outside vendors
• Business Acumen: Ability to think strategically about how to use data to improve key business metrics.
• Curiosity, Perseverance, Love of Learning: You are eager to learn new things and are always up for a challenge.

PREFERRED, BUT NOT REQUIRED

• Experience with programming languages such as Python or R for data manipulation and analysis is a plus.

We prefer an excited candidate with a great attitude and less experience to an unmotivated or unengaged candidate with tons of experience.

TO APPLY
To apply, please submit a cover letter with your application. In your cover letter, we’d love to hear about: 1) why you would make a great addition to our team, and 2) about a book you’ve read or video you’ve watched from which you learned something new or interesting.