Channel Marketing Analyst, Strategic Accounts at FerreroUnited States — full-time

About the Role:

We have a current opening for a Channel Marketing Analyst, Strategic Accounts and are actively reviewing applications.

As a Channel Marketing Analyst, Strategic Accounts, you will play a key role in supporting the strategic sales agenda for some of our most important customers. Working closely with sales, marketing, finance, and supply chain teams, you'll leverage data, insights, and market trends to drive business growth, optimize promotional investments, and support customer planning. This highly analytical role is ideal for someone who enjoys turning complex data into compelling business stories, influencing decisions, and helping deliver winning strategies in a fast-paced, competitive CPG environment.

This position is Hybrid and will be based out of our North American HQ in Parsippany, NJ.

Main Responsibilities:

Support the Channel Marketing Director for the Strategic Channel Leadership Team in the sales function

Support the strategic sales agenda for the channel and influence the internal commercial sales team to ensure the right resources and investment levels to win in highly competitive marketplace.

Coordinate and execute the sales internal process and oversee volume forecasts

Be an active participant in the planning process, providing supporting material and recommendations

Mine customer data and leverage to support creation of business reviews, line reviews, new product launch presentations, seasonal presentations, innovation sessions, JBP’s and Top to Top meetings on behalf of Value Channel sales team

Provide actionable insights through data on performance, trends and opportunities to the team

Utilize data sources (i.e., IRI, ACN, Spectra, POL, Kantar, Power BI, SAP) to analyze the data and create compelling sales stories

Develop and execute new and innovative scorecards to analyze business performance and complete ad hoc requests for the sales and leadership teams

Manage and update the KPI attainment throughout the year, and represent the team on KPI calls when needed

Assist in management annual trade budget

Facilitate the non-promoted and promoted planning for Trade Promotions Management

Assist Channel Marketing Director in volume and trade discussions on a weekly basis ensuring team stays within budget and continues to drive sales, while achieving monthly volume targets

Analyze trade spend compared to sales performance and targets

Analyze post promotional events, promotional effectiveness, distribution opportunities, assortment recommendations and seasonal sell through