Commercial Product & Sales Marketing Analyst Responsibilities
Conduct research on competitor products, market trends, and industry developments and apply insights to identify opportunities for product enhancements, pricing updates, and improvements to processes and field-facing materials.
Represent Home Office and field force as an active contributor in various corporate projects, initiatives, and production support. Support development and refinement of requirements by identifying gaps, clarifying scenarios, contributing product knowledge and supporting evaluation of proposed solutions.
Serve as the subject matter expert for field force and internal teams on Farm Bureau commercial products. Maintain clear understanding of underwriting rules, new business and current business processing and claims procedures.
Identify trends and reoccurring themes from field inquiries, feedback, submissions, and data from insights to support product and resource improvements.