Communications and Marketing Analyst
Cordova Recreation & Park DistrictDescription
- Join a friendly, supportive, and fun work culture where high standards are valued!The Cordova Recreation & Park District (CRPD) is seeking a Communications and Marketing Analyst with the responsibility to create brand awareness, promote District services and communicate essential information to the public. We are an award-winning agency that thrives on positive relationships and partnerships in our community.This is a full-time onsite position with a comprehensive benefits package that includes fully paid medical, dental, and vision for the employee and all eligible dependents. CRPD participates in the CalPERS Retirement System. Employees in this classification have the option of working a 9/80 schedule. (a two-workweek schedule of eight 9-hour days, one 8-hour day, and one day off)
First-round interviews will tentatively take place the week of December 9, 2024.
Who We Are
Established in 1958, Cordova Recreation & Park District (CRPD) is an independent special district governed by an elected Board of Directors.
We provide quality recreational programs, parks and services for our diverse and growing region. We currently operate over 47 parks and facilities across more than 600 acres of urban and open space. We also operate Cordova Golf Course which is a full-service 18-Hole course with a lighted driving range, pro-shop and lessons from PGA professionals. We host dozens of events throughout the year and provide athletic, educational and creative outlets for children and adults of all ages.
Who We Serve
We proudly serve communities within Sacramento County including the City of Rancho Cordova and the communities of Gold River, Larchmont, Mather, Riviera East, Rosemont and additional unincorporated portions of Sacramento County.
Learn more about Who We Are at cordovarpd.gov/about-us/!Summary Description
Under general direction of the Communications Manager, develops the internal and external communications strategy, promotes District services and curates informational content across various digital and print platforms, and builds awareness of the District's brand; works with the Recreation Department, including building the strategy behind special event engagement with the community; leads the District’s volunteer program; and may oversee, monitor, and/or direct the work of lower level personnel.
Distinguishing Characteristics
The Communications and Marketing Analyst is responsible for developing, managing, and coordinating policies, programs, and financial operations of a complex organization. This classification is distinguished from the Community Relations Coordinator by the difficulty and complexity of duties, oversight of projects, and supervision of staff. Incumbents in this class exercise decision-making authority. Essential Functions
- The following duties are typical for this classification. Incumbents may not perform all of the listed duties and/or may be required to perform additional or different duties from those set forth below to address business needs and changing business practices.
- Develop communication and marketing strategies both internal and external; develop a variety of graphics, flyers, and signs to promote District messaging.
- Serve as the project manager for all communication needs, including but not limited to recreation guides, brochures, banners, digital newsletters, print news articles, and various communications to staff and the public.
- Work closely with other departments to identify and optimize communication opportunities, promote programs, events, parks, facilities, development, and other projects related to the communications plan.
- Public Relations: Develop and implement informational and promotional materials over both print and digital platforms (i.e. website, social media, blog, email, print publications, press releases, e-newsletters, media advisories); serve as spokesperson for the District when needed or requested; coordinate campaigns and initiatives to promote the District.
- Guest/Customer Communications: Create general strategy and manage all guest service and general inquiries from the community via email and social media.
- Volunteer Coordination: Work with management staff to identify volunteer opportunities within the District and research volunteer needs and resource availability to craft solutions for departments; lead and administers the recruitment process by conducing outreach, advertisement, applicant screening and interviews, and selection.
- Media Relations: Build and maintain relationships with local media; pitch to media for coverage; manage on-site visits (familiarization tours); develop contacts, coordinate media interviews and serve as on-site media handler.
- Internal Communications: Build brand narrative around the District employee experience by highlighting the people and work culture on the CRPD Blog; create flyers and promotional materials for staff events; act as consult to support personnel policy development.
- Event Marketing: Assists in the coordination and implementation of District special events; lead preparations for attendance of non-District community events to promote District projects and services.
- Partnership & Sponsorship: Assist with the development and implementation of the District's sponsorship campaigns and plans strategies that identify product and target markets for sponsorship opportunities; ensure sponsorship and obligations are fulfilled including logo usage, recognition, placement and signage; manage sponsorship products and materials; act as a District liaison with various for consultants, partners, community groups, sponsors, etc. retained by the District to assist with communication and marketing messaging.
- Advertising: create, assist with design, and place advertising as appropriate within budget, matching key messages with target audiences using appropriate medium (print, trade publications, TV, radio).
- Data Analytics: Prepare financial and statistical reports related to event or program attendance and revenues; benchmark events, programs, and services; compile and analyze trends; prepare other reports and administrative materials.
- Participate in budget preparation and administration; prepares cost estimates for assigned area; submit justifications materials, supplies, and services as needed; monitor and control expenditures.
- Provide direction for contract graphic designers and produces graphics (flyers, posters) for various departments and teams.
- Serve as communications consultant for District staff.
- Potential role in supporting Geographic Information Systems (GIS) system adoption and related communications strategies.
- Prepare a variety of administrative reports, records, and correspondences that may be complex or sensitive.
- Assists with the Board packet preparation and serves as Board meeting backup for the Communications Manager.
- Attend Board meetings - regular and special as well as evening and weekend events as necessary.
- Perform related duties as required.
Minimum Qualifications
- The following generally describes the knowledge and ability required to enter the job and/or be learned within a short period of time in order to successfully perform the assigned duties.
Knowledge of:- Excellent communications, public affairs, marketing, and branding with a history of delivering high quality results.
- Principles and practices of marketing and promotion.
- Excellent understanding of organizational operations, elected bodies, and budgeting.
- Demonstrated leadership and experience managing a comprehensive, integrated strategic communications effort.
- Principles and techniques of effective volunteer recruitment, supervision, training and development, and management.
- Effective results in consensus and relationship building that support a communications strategy.
- Office procedures, methods, and equipment including computers and applicable software applications such as word processing, spreadsheets, and databases.
- Suite, social media platforms, and website management platforms.
- Experience managing media and maintaining relationships that support a communications strategy.
- Design and the design process and oversight of design and production of all graphics, collateral, ads, website content, materials, etc.
- Current trends in digital media/social media.
- Effectively and efficiently use project management skills including the ability to manage multiple projects, teams and vendors, and meeting tight deadlines.
- Problem-solve with a track record for translating strategic thinking into action and converting adversity into opportunity.
- Be self-motivated with a positive and professional approach to management, excellent interpersonal skills, creative and a positive attitude.
- Be decisive, resourceful, responsible, and humble with the ability to motivate and be motivated to deliver outstanding results.
- Be confident and intuitive communicator with excellent verbal, writing, editing and presentations skills.
- Analyze data and conduct research to determine trends for marketing, media and public relations.
- Operate office equipment including computers and supporting word processing, spreadsheet, and database applications.
- Make persuasive public presentations.
- Exercise sound judgment with established guidelines.
- Use independent judgment in routine situations, such as answering questions.
- Effectively coordinate work efforts with District staff in all departments.
- Effectively communicate with individuals or groups utilizing a broad base of verbal skills.
- Comprehend and correctly use a variety of informational documents, including reports, procedure manuals, financial analysis and reports initiated by staff.
- Communicate clearly and concisely, both orally and in writing.
- Establish and maintain effective working relationships with those contacted in the course of work.
Education and Experience Guidelines - Any combination of education and experience that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be:Equivalent to a bachelor’s degree from an accredited college or university with major course work in communications, journalism, marketing, or related field, and two years of experience leading public relations initiatives or related communications management. Experience working for a non-profit, community organization or attraction-based business a plus.
License or Certificate:
Possession of an appropriate, valid driver’s license.
Additional Requirements:
Department of Justice (DOJ) background check required.
Required to take and pass a drug screening. Supplemental Information
PHYSICAL DEMANDS AND WORKING ENVIRONMENT
The conditions herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential job functions.
Environment: Work is performed primarily in a standard office environment with some accomplished in an outdoor setting; extensive public contact and constant interruptions; exposure to noise, moisture, dust, and all types of weather and temperature conditions including hot, wet, and/or humid conditions. Work may require travel to and from off-site locations throughout the District.
Physical: Sufficient physical ability and mobility to work in an office or outdoor setting; to sit or stand for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to use standard office equipment requiring repetitive hand movement and fine coordination including the use of a keyboard; to occasionally push, pull, lift and/or carry items weighing up to 20 pounds; to make frequent decision-making and concentration; frequent public and coworker contact; occasional working alone; frequent repetitive motion, writing, grasping, holding and reaching; to use fine and gross motor coordination for driving; and to verbally communicate to exchange information.
Vision: See in the normal visual range with or without correction.
Hearing: Hear in the normal audio range with or without correction.NOTE: The above job description is intended to represent only the key areas of responsibilities; specific position assignments will vary depending on the needs of the department.
Pre-Hire Requirements:
Before an employee is hired, they must successfully complete pre-employment requirements that may include, but are not limited to: fingerprinting and Department of Justice (DOJ) background check, a clear tuberculosis screening, pre-employment physical, pre-employment drug screening, reference check, DMV check, licensure/certification check, and proof of eligibility to work in the United States in accordance with Immigration and Reform Control Act of 1986.How to Apply for this Position:
An applicant must submit, during the application filing period, an online application and attach any supplemental information as required in the job announcement which may include submitting responses to a supplemental questionnaire. Online resumes and other unsolicited materials may be attached, but will not be considered in lieu of the required online application, unless otherwise specified in the job announcement. CRPD reserves the right to limit the number of online applications when necessary. Applicants are responsible for maintaining/updating their contact information through the online application system.SELECTION PROCEDURES
Initial Selection Review:
The Cordova Recreation & Park District reviews all initial application materials to identify qualified applicants. Applications will be screened against the criteria outlined in this job posting, the minimum qualifications, responses to the supplemental questions, and other needs of the position. The best qualified candidates will be invited to a series of panel interviews at a date that is to be determined.
Testing:
Testing for this position or any other position may include, but is not limited to the following: written exam, practical exam, panel interview, oral presentation, project assignment, etc. If a revision is made to a testing component during a recruitment process, the assigned recruiter will notify by email all affected applicants.Americans with Disabilities Act (ADA) Accommodation:
In accordance with the Americans with Disabilities Act, anyone who needs an ADA accommodation for the purposes of employment testing should contact the assigned recruiter.Withdrawing from Recruitment Process:
Whenever an applicant chooses to withdraw from a recruitment process, they are required to submit an email notification to the assigned recruiter requesting a withdrawal from the process. The email to the recruiter must include the applicant's current phone number.Questions:
NOTE: The provisions of this publication do not constitute an express or implied contract. Any provision in this publication may be modified or revoked without notice.
All questions regarding this position should be directed to the assigned recruiter.Equal Opportunity Employer:
The Cordova Recreation & Park District is an Equal Employment Opportunity Employer.