Content Marketing Analyst

Position Title: Content Marketing Analyst (P3)

Company Summary

Crown Castle is the nation’s largest provider of shared communications infrastructure: towers, small cells and fiber. It all works together to meet unprecedented demand—connecting people and communities and transforming the way we do business. Whenever you make a call, track a workout or stream music and videos, we’re the ones providing the communications infrastructure that makes it all possible. From 5G and the internet of things to drones, autonomous vehicles and AR/VR, we enable the technologies that help people stay safe, connected and ready for the future.   Crown Castle is publicly traded on the New York Stock Exchange (CCI), is part of the S&P 500 and is one of the largest Real Estate Investment Trusts in the US.      

We offer a total benefits package and professional growth development for teammates in any stage of their career. Along with caring for our teammates, we’re an active member in the communities where we live, work and do business. We have a responsibility to give back, which we do through our Connected by Good program. Giving back allows us to improve public spaces where people connect, promote public safety and advance access to education and technology.

Role
As a Content Marketing Analyst, you will play a critical role in shaping and advancing our content strategy to increase market awareness, generate demand, accelerate our pipeline and grow sales. As the content champion, you’ll be passionate about understanding the buyer lifecycle and strategically aligning content against it to drive conversion. You will apply your skill set against a variety of business outcomes, like driving leads for sales, increasing customer retention and driving expansion within existing accounts. If you’re a creative and results-driven content marketer who is passionate about building materials that drive buying, we want you.

Essential Job Functions

• Envision, imagine and build a content strategy in partnership with third-party agencies to define the role of content across our marketing ecosystem. Includes how it helps us achieve our integrated marketing goals, principles for extending the strategy into our channels, and the governance that manages it.
• Continually build and drive our content engine, creating a process for consistently producing high-quality content pieces that align with what our buyers are looking for based on moment in the lifecycle or behavioral triggers.
• Work with multiple cross-functional partners to develop content from discovery and intake to brief development and activation creation.
• Collaborate with other content authors and design teammates who work on the website, social media, campaign or other materials.
• Support establishing KPIs for content strategies to optimize spend, track performance and ultimately measure ROI.
• Demonstrated excellence writing clean, concise, well-polished copy that fits in line with brand voice and tone while meeting digital marketing best practices.
• Understanding of existing and emerging trends, best practices and new technologies - includes digital channels like email marketing, paid advertising, and SEO.

Education/Certifications

• BS/BA required in Marketing, Business or Communications-related field

Experience/Minimum Requirements

• 5+ years of overall experience in a business environment
• 3-5+ years of content marketing experience, B2B preferred
• Demonstrated track record of success in developing and implementing a content strategy
• Experience working with large teams across multiple organizations
• Proficiency in Microsoft tools - Excel, PowerPoint, Teams and Word
• Familiarity with modern marketing including demand-generation, digital marketing channels, brand and marketing strategy, MarCom technology stack and tools

Expectations

• Ability to thrive in a dynamic, fast-paced environment while managing competing priorities and deadlines
• Execution and problem-solving skills, resourcefulness, attention to detail, and comfort tackling feedback and ambiguity
• Self-confident, empowered to bring ideas to the table and work in a self-directed environment
• Professional presence and ability to communicate with senior-level stakeholders
• Customer-first, revenue-centric, value creation attitude with a focus on problem solving
• Proven track record of performing in a matrix environment
• Ability to flex between tactical execution and strategic implementation
• A love for rolling up your sleeves and getting to work
• Collaborative style with team and teammate success a must
• Previous work experience in an agency environment a plus
• Familiarity with telecom, networking and/or enterprise software a plus

Organizational Relationship

Reports to: Marketing Manager

Title(s) of direct reports (if applicable): N/A

Working Conditions: This role falls into our hybrid work model working in the office on Tuesday through Thursday.  On Mondays and Fridays, teammates on the hybrid schedule will have the option to work from the office or home. There is an expectation of collaboration with teammates and stakeholders for moments that matter that could require travel.