POSITION TITLE:
Customer Insights & Lifecycle Marketing Analyst
REPORTS TO:
Vice President, Ticket Sales and Service and Director, Digital Marketing
LOCATION:
Tickets
FLSA STATUS:
Exempt
EMPLOYMENT TYPE:
Full-Time
ABOUT US
At Penske Entertainment, we don’t just host world-class events—we create unforgettable moments. Our team fuels four iconic motorsports brands:
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Indianapolis Motor Speedway (IMS) – home of the world’s largest spectator sporting facility and annually hosts the world’s most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
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INDYCAR - The Indianapolis-based governing body for North America's premier open-wheel auto racing series, the NTT INDYCAR SERIES, and its developmental series, INDY NXT by Firestone.
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IMS Productions - A multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.
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Motorsports Events Management (MEM) – Promotes major events featuring premier motorsports series throughout the United States.
Whether on the track, behind the scenes, or on the screen, our people are at the heart of everything we do. If you’re ready for a career where excitement, purpose, and impact collide—we want to meet you.
WHAT YOU’LL DO
This role sits at the intersection of marketing, customer data, CRM/email strategy, analytics, and ticket sales. As the Customer Insights & Lifecycle Marketing Analyst, you will serve as the primary owner of customer insights and lifecycle marketing, leveraging data to drive engagement, ticket sales, retention, and long-term customer value.
Working closely with the ticketing, marketing, and IT teams, you will build and execute email marketing campaigns, develop audience segmentation strategies, support content recommendations, and create reporting that measures campaign performance, engagement, and ROI. You will analyze customer and ticketing data to uncover actionable insights, optimize marketing strategies through testing, personalization, and automation, and influence business decisions across marketing, ticketing, and partnerships.
You will also lead survey development and execution, collect and interpret consumer data from multiple sources, and help translate the organization’s digital strategy into data-driven initiatives that support content engagement, ticket sales, and customer growth.
In this role, you’ll be an important part of delivering top-tier experiences to fans, partners, and teams across the motorsports world. You’ll take ownership of key respons