DescriptionThe Data Analyst plays a key role in supporting PCMA’s data-driven marketing strategy by providing analytics, dashboards, and performance insights across digital channels, campaigns, events, and membership engagement.
This role focuses on transforming marketing and engagement data into actionable insights that help optimize campaigns, improve audience targeting, and support data-informed decision-making across the organization.
Reporting to the Director of Digital Experience & Data Strategy, the Data Analyst will develop dashboards, analyze campaign performance, and support reporting across CRM, marketing automation platforms, and digital analytics tools.
This role is a hands-on analytics position focused on marketing performance measurement and insight generation.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Digital Marketing & Experience Strategy
- Lead the development and execution of PCMA’s digital marketing strategy across web, email, marketing automation, and campaign experiences.
- Ensure digital channels are optimized to support key business objectives, including membership growth, event registrations, education enrollment, and thought leadership engagement.
- Partner with content and campaign teams to design digital experiences that guide audiences through clear, data-driven journeys from awareness to conversion.
Audience Insights, Analytics & Segmentation
- Own PCMA’s audience intelligence framework, including segmentation, personas, lifecycle modeling, and journey mapping across member and customer types.
- Translate behavioral, engagement, and performance data into actionable insights that inform campaign strategy, content prioritization, and channel optimization.
- Establish and monitor key digital and audience performance metrics (e.g., engagement, conversion, retention, pipeline contribution), providing regular insights and recommendations to stakeholders.