Transform search engine marketing data into smarter campaigns and high-performing digital marketing strategies.
As a Data Analyst - Digital Marketing, you will combine strong analytical skills with hands-on ownership of a large-scale search engine marketing portfolio. You will use campaign performance data, financial results, internal reporting, and AI-enabled tools to uncover opportunities and improve campaign profitability, quality, efficiency, and return on investment. You will also apply creative skills to develop clear, customer-focused advertising that helps more people around the world access modern legal solutions.
This is a full-time, permanent position working 37.5 hours per week, with the option to work hybrid from our Edmonton, Alberta office.
Plan, implement, and manage a portfolio of paid search campaigns across Google Ads and Microsoft Advertising to increase website traffic and drive conversions.
Analyze campaign performance data, financial results, and key performance indicators to uncover actionable campaign change tactics
Optimize and adjust campaign bids to maximize profitability and ensure peak performance
Review campaign structures, budgets, targeting, and other performance levers to improve efficiency and maximize profitability.
Utilize internal reports and AI tools to accelerate data-driven decisions that enhance campaign effectiveness
Monitor data quality and campaign health, investigate variances, and implement solutions that support accurate reporting and dependable campaign management.
Conduct keyword, search query, competitor, and market research to identify campaign optimization and growth opportunities.
Build product level knowledge to evaluate advertising opportunities and tailor campaign strategies to customer needs.
Review user level information to develop relevant audience segments and targeting strategies.
Support creative work by writing compelling advertising copy, crafting brand messaging, contributing to landing-page updates, and coordinating image and video assets within the advertising platforms.
Research paid search platforms, AI capabilities, new advertising formats, and industry developments to identify valuable new approaches and stay up to date on best practices.
Communicate complex analysis and recommendations clearly to support informed decision-making.
Collaborate with cross functional Legal, Product, and Development teams to execute projects.