Data Analyst, Financial, Marketing & Product Analytics
Wag! & Maxbone | Miami, FL
About Us
Wag! Group Co. strives to be the number one platform to solve the service, product, and wellness needs of the modern U.S. pet household. Wag! pioneered on-demand dog walking in 2015 with the Wag! app, offering access to 5-star dog walking, sitting, and one-on-one training from a community of over 500,000 Pet Caregivers nationwide. Additionally, Wag! Group Co. operates Petted, one of the nation’s largest pet insurance comparison marketplaces; Dog Food Advisor, a leading pet food review platform; WoofWoofTV, reaching over 18 million followers with delightful pet content on social media; and maxbone, a digital platform for modern pet essentials, offering superfoods for dogs and stylish, functional products for today’s pet owners. For more information, visit Wag.co.
The Role
We're looking for a curious, detail-oriented Data Analyst to support financial, marketing, and product analytics across Wag! and Maxbone. This is a high impact role designed for someone 3 to 5 years into their analytics career who wants to build broad, hands-on fluency across the business — from revenue and reconciliation work with Finance, to campaign and funnel analysis with Marketing, to usage and engagement metrics with Product — before moving into a more specialized or senior analytics track. You'll turn data into information, information into insight, and insight into recommendations that stakeholders across the company act on. This role is full-time and in-person in Miami, FL.
What You'll Do
Financial Analytics
- Support recurring financial reporting, revenue reconciliations, and budget-vs-actual analysis in partnership with Finance and Accounting
- Validate and reconcile data across billing, payments, and internal systems to ensure accuracy and consistency
- Help maintain documentation of data sources, definitions, and methodologies used in financial reporting
Marketing & Product Analytics
- Analyze marketing campaign performance (acquisition, conversion, channel ROI) and build recurring reporting for the Marketing team
- Track product usage, engagement, and funnel metrics, partnering with Product to surface trends and opportunities
- Identify patterns, anomalies, and areas for improvement across marketing and product data
Core Responsibilities
- Collect, clean, and validate data from multiple internal systems
- Write and optimize SQL queries for data extraction and reporting