Learfield Amplify is looking for a Data Analyst, who will be a part of the strategic vision of Learfield Amplify’s data and analytics team. Furthermore, you will develop strategic insights in a collegiate business setting for the Learfield Amplify partner. This role will be responsible for mining customer profiles, analyzing behavioral data from multiple platforms and data sources: online transactions, phone transactions, alumni club donations, email response data, fan surveying and ticket sales, etc. to support business decisions.
Responsibilities:
- Performs on-going data analysis pertaining to the university's customer database, while maintaining, querying, validating the CRM and ticketing databases.
- Work with Learfield Amplify Director of Ticket Sales & Service to help grow email subscription base, drive segmentation strategy for email campaigns, and create data-driven sales strategy
- Support Learfield with tracking sponsor sales and activation statistics
- Leverage data within Fanbase to identify new ticketing and sponsorship prospects for sales team
- Manage current and new Business Intelligence tools to help Learfield and athletic administration stay on the cutting-edge of data and tech that can be leveraged for revenue generation
- Produce research studies including but not limited to pricing analysis, survey analysis, season ticket holder retention and acquisition models, and lead scoring
- Work closely with Marketing, Development, and Ticket Operations to coordinate sales efforts and build, create and segment data
- Work collaboratively across all aspects of the enterprise (especially across multiple business units) to understand data and analytics needs and how the data & analytics team can most effectively service those needs.
- Create and maintain a customer ranking system developed to maximize sales, email marketing opportunities
Minimum Qualifications:
- 1+ years of data & analytics-focused work
- Experience working with data visualization and BI tools such as Tableau, Power BI, DOMO, etc.
- Proficiency in at least one programming language such as SQL, R, Python, etc.
- Knowledgeable in CRM administrative practices (Salesforce, MS Dynamics), Microsoft Office
- Experience with Ticketmaster/Archtics or Paciolan is a plus, but not required
- Can translate your knowledge & experience to business use-cases and prioritized work
- Sports/media/entertainment or sponsorship experience is a plus, but not required
- Must possess a high level of integrity and honesty; ability to influence others through leading by example
- Manage time effectively and orchestrate multiple tasks simultaneously
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