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Database Marketing Analyst

Hotel
Full-time
On-site
Philadelphia, Pennsylvania, United States
Marketing Analyst

Overview

Why We Need Your Talents:

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The Database Marketing Analyst is responsible for the successful execution of Marketing Campaigns, including but not limited to: campaign build, list generation, program build, execution, reporting. While reporting to the Loyalty Marketing Director, you will ensure the integrity and success of the Maryland Live! player tracking databases.

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Responsibilities

Where You'll Make an Impact:

  • Gather criteria, build, and modify all Marketing Campaigns in Campaign Management Tool.
  • Responsible for building programs in other supporting Marketing tools. As well as, program execution, list generations, troubleshooting, data validation, etc.
  • Assists in gathering data used for analysis of Direct Mail Programs, Events, Promotions, Entertainment, and any other Marketing functions that are designed to increase revenue and loyalty.
  • Assist in Program Proformas and Postformas.
  • Responsible to ensure guests have an enjoyable gaming experience maintaining an accurate player tracking system. Ensures integrity of the data held within the player tracking system(s).
  • Develops strong accountable working relationship with casino hosts, player club team to ensure accurate reporting and maintenance of player’s activity.
  • Assist with other major Marketing programs.
  • Respond to guest inquiries through multiple inbound channels in timely fashion.
  • Other duties as assigned

Skills to Help You Succeed:

  • Ability to:
    • Read and write SQL
    • Analyze and interpret departmental needs and results
    • Solve complex problems Maintain strict confidentiality and integrity in customer information, financial data, marketing plans, and policies.
    • Maintain a pleasant, friendly, and welcoming attitude.
    • Maintain mental concentration for significant periods of time
  • Strong Excel Skills
  • Flexible schedule
  • Team player

Qualifications

Must-Haves:

  • Education:
    • A four (4)-year degree in related fields or equivalent work experience.
  • Experience
    • One (1)Β  to three (3) years of experience in database marketing and data analysis
  • Must be able to obtain and maintain Gaming License as mandated by the Maryland Lottery & Gaming Control Agency and the Pennsylvania Gaming Control Board.

Physical Requirements:

  • Ability to:
    • Stand for extended periods of time.
    • Reach for specific objects at short distances in local working area.
    • Sit 60% of the time
    • Occasionally lift up to 50 lbs
  • Use of stairs and elevators