Why We're Here
Tourism Jasper is the Destination Marketing Organization for Jasper and Jasper National Park, charged with developing and executing on creative solutions to help our Shareholders increase revenue through sustainable visitation.
Why You're Here
The Digital & Data Specialist is responsible for managing, optimizing, and continually improving the organization’s entire digital ecosystem, including websites, portals, e‑commerce tools, apps, and all major data and reporting systems. With a focus on both digital experience and data insights, this role helps ensure visitors, industry partners, and Tourism Jasper’s internal teams always have access to accurate, timely, and engaging information.
Key ownership of this role are but not limited to:
- Websites/portals CMS management
- SEO and GEO implementation
- GA4, Looker Studio
- Email platform administration
- Booking engine integrations
- CRM administration
- Data collection and management (rove/domo, occupancy data, parks data, STR, industry intelligence)
This is Your Role
As the Digital & Data Specialist, your duties include, but not limited to:
A. Website and Digital Properties (60%)
1. Website/Portal Management and Optimization:
- Manage and execute daily updates, content publishing, and quality assurance of websites and portals.
- Maintain CMS structure, site performance, and accessibility standards.
- Monitor site speed, uptime, and technical health.
- Prioritize SEO and GEO.
- Coordinate with web developer as needed
2. Digital Platforms Administration:
Manage and optimize:
- Email marketing platform
- Google Products.
- Booking engine integrations
- Trip planning tools, in collaboration with the VEC team.
B. Data and Reporting (40%)
1. Data Collection and Management:
- Manage and maintain Tourism Jasper’s data platform.
- Produce and maintain data reports—including occupancy, marketing performance, and event impact reports, in collaboration with the Destination Development team.
- Support internal departments by delivering timely, accurate reporting to meet their data and insight needs.
- Design and maintain dashboards that align with Tourism Jasper’s strategic goals and provide