Digital Marketing Analyst

Role & Responsibilities

• Use quantitative methods and tools including A/B testing, multivariate analysis (MVA), and optimization techniques to test, analyze and optimize web and digital assets to drive marketing and sales performance.
  


• Analyze web traffic patterns, user journeys using  Google Analytics, Google Adwords and make adjustments to web metadata accordingly
  


• Perform campaign response analysis to understand sales lift and ROI for all marketing campaigns with predefined key performance indicators (KPIs) to aid in development of future strategies
  


• Analyze, create, present and distribute quantitative and qualitative data analysis & insights via regular or ad-hoc reporting including statistical calculations, graphical representation and written analysis utilizing relational database and reporting technologies.
  


• Timely and accurate collection of digital data, measure and analyze ROI across key marketing and business initiatives (eg Direct Mail, email etc)
  


• Analyze current vs. target business processes and provide recommendations for process improvements
  


• Executing the SEO, SEM strategy to drive growth of organic traffic, including identifying content improvements and executing a link-building strategy
  


• Design, code responsive/mobile design, test, and run front-end optimization, tag management (MySQL, git, CSS, HTML)
  


• Perform ongoing audience and consumer behavior analysis to provide key insights and recommendations to the Product teams
  


• Leverage story-telling skills to deliver insights that are clear, concise and actionable
  


• Leverage data in planning customer journeys towards goals and improve data-sets available to improve personalization, relevance of content and overall CX
  


• Research new technologies and create strategic plans to enhance efficiency and reliability of web systems
  


• Develop strong understanding of RelPro's businesses and the key performance indicators and metrics used to evaluate performance and identify growth opportunities
  


• Work with internal stakeholders to determine ongoing business intelligence needs and support the business by developing, producing operational reports, dashboards and analyses
  


• Identifying new opportunities of product improvement and feature addition.
  Following Agile methodology and work within SCRUM teams for projects using JIRA, Confluence
  

Requirements

• At least a Bachelor's Degree in Marketing or Business Administration Marketing.
  


• 3 - 5 years of experience in content or industries marketing in a high growth company.
  


• 1+ years of Google AdWords experience.
  


• 1+ years of Google Analytics experience.
  


• Maintain our social media presence across all digital channels.
  


• Planning digital marketing campaigns, including web, SEO/SEM, email and social media.
  


• Strong communications and writing skills and ability to work well cross functionally.
  


• Proven track record in performing well in a fast paced environment and organizational skills to manage multiple projects with tight deadlines effectively.
  


• Out of the box thinker with the ability to attract brilliant idea generators.
  


• Strong self-starter with the ability to build a network within the broader organization.
  


• Familiarity with HTML, CSS and JavaScript.
  


• Adobe Creative Suite, preferred.
  


• Google AdWords Certification is a plus.
  


• Google Analytics Certification is a plus.