At RAA, we trust and believe in our associates to fashion their future.
Randa Apparel & Accessories is one of the world’s leading fashion clothing and accessories companies, operating across 11 countries with a portfolio of 30+ iconic brands, including Levi’s, Tommy Hilfiger, Calvin Klein, Totes, Isotoner, and Columbia Sportswear. With over 100 years of industry leadership, RAA continues to produce exceptional products and services, delighting customers and empowering partners worldwide. From the #1 dress pant brand in North America to the #1 belt and wallet, RAA sets the standard for excellence and innovation
We empower our associates, create growth opportunities at every level, and strive to make RAA the best place to build a career.
Want to work at a diverse, equitable, & inclusive workspace where associates are encouraged to bring their true, authentic selves?
Apply today and fashion your future with RAA.
Position Summary:
The Digital Marketing Analyst – Accessories is responsible for the delivery and execution of digital marketing campaigns that launch new products, drive traffic to retailer websites & stores, and acquire new customers for our family of licenced brands. The candidate will work closely with Randa sales teams and retail media networks to create awareness, drive consideration, and optimize purchase rate for our year-round and seasonal businesses.
Essential Job Functions:
- Build relationships with large retail accounts & retail media networks (including Amazon Advertising, Criteo Retail Media, Kohl’s Media Network, Macy’s Media Network, Roundel, & Walmart Connect) to execute RAA’s digital marketing objectives and sales targets.
- Utilize retail media networks to drive traffic (and conversion) to accessories assortments and product detail pages.
- Optimize ad campaigns of various formats, including search-based (Sponsored Product Ads, Sponsored Brand Ads), display-based (Product Display Ads, Responsive Ecommerce Ads), Connected TV, Product Sampling, and social / influencer campaigns within self-service or managed ad platforms.
- Collaborate with retailer marketing teams to participate in email & onsite marketing stories for tentpole selling periods and throughout the year.
- Manage deadlines and complete ad-operations tasks, including (but not limited to): creative & photography requests, marketing briefs, and retailer intake forms for campaigns.
- Track performance and advertising spend – assuring campaigns are delivered on time, efficiently, and under budget.
- Create reporting templates, evaluate performance, and present insights to Randa sales teams on a monthly basis. Document workflows and technical requirements.
- Test new advertising formats, consumer mar