At GAF, we cover more than buildings. We cover each other. No matter what role, tenure, or track, under this roof you are empowered to be there for your teammates, your customers, and especially your community. Under this roof, we don’t back down from hard work– we support one another in pursuit of something bigger. We define the future while leading the present. And under this roof, we own our opportunities. Becoming the market leader only happens when everyone feels they have the opportunity, and the support, to thrive. We are GAF. And under this roof, we protect what matters most.
Team Summary
The GAF Digital Marketing team aims to bring together the brightest minds in business, technology and innovation to build and scale meaningful digital experiences for our customers including contractors, property owners, and distributors across the roofing industry. We are seeking a highly motivated Digital Marketing Analyst to join our team. Specifically the analyst will be responsible for leading the strategy to support foundational web analytics and key campaign initiatives on GAF.com and other company owned websites.
Job Summary
As a Digital Marketing Analyst you will be the lead point of contact for web performance metrics and analysis of user behavior. This role is crucial to enabling data confidence and empowering stakeholders in making data driven decisions. This highly visible role will drive data capturing efficiencies and high quality execution on GAF business websites, including gaf.com, siplast.com, streetbond.com and others. We are seeking an experienced and self-motivated Digital Marketing Analyst to work on a high performing team to bring the desired user experience to life. The ideal candidate will have a blend of leadership skills, a strong understanding of Google Analytics, project management and deep familiarity with data analysis and insights reporting.
Essential Duties
Collaborate with web, IT, and integrated marketing teams to identify analytics strategy and key metrics
Partner with media agencies on defining campaign metrics and implementation requests
Support set up of campaign URLs using GA campaign URL builder and provide campaign-tracking data based on brand's request
Act as key point of contact with the analytics vendor and outline workload, priorities, and oversee implementation
Manage and prioritize backlog of work for our analytics vendor
Conduct quality assurance testing post-implementation
Perform Tagging audits/data integrity checks on a regular basis to ensure the integrity and accuracy of tagging environment
Consistently evaluate and provide recommendations to revise environments where necessary to improve stability, flexibility, sc