About Hawkins
Hawkins, Inc. is a formulator, manufacturer, blender, distributer, and sales agent for thousands of industrial chemicals and reagent grade laboratory chemicals sold to municipalities and businesses throughout the Central United States. Thousands across a variety of industries have depended on Hawkins for the chemical products they need since 1938.
Learn more about us at https://www.hawkinsinc.com/careers/
ABOUT THE JOB:
The Digital Marketing Analyst will play a key role in designing, executing, and analyzing digital campaigns to drive lead generation and expand market share across Hawkins’ target business segments. This position requires a balance of strategic planning and hands-on execution, with responsibilities spanning campaign management, content development, performance analysis, and collaboration with business segment leaders to deliver measurable marketing impact.
*This is not a remote role*
DUTIES AND RESPONSIBILITIES:
Campaign Analysis & Optimization
- Evaluate the effectiveness of digital marketing campaigns, providing data-driven insights and recommendations for improvement.
- Refine lead collection and attribution processes across web and email channels to improve conversion tracking.
Collaboration & Business Alignment
- Develop a strong understanding of Hawkins’ business segments and their unique marketing needs.
- Partner with business leaders to support business initiatives and align campaigns with business goals.
- Present strategies, performance results, and recommendations to internal teams and senior leadership.
Creative Development & Execution
- Work with business leaders to develop creative concepts and guide the production of digital assets, including email campaigns, web content, graphics, and video.
- Conceptualize and execute marketing campaigns across the customer lifecycle, ensuring consistent messaging across all channels.
- Own content strategy for web, social, and email campaigns.
Digital Footprint Growth
- Expand efforts and increase measurable impact across social media, e