We’re transforming the way players experience our games and brand in a dynamic, digital first world. You'll be part of a team leading this transformation, delivering creative solutions that elevate WCLC’s digital presence and engage our players like never before. Help us write the next chapter of digital innovation at WCLC.
We’re seeking a Digital Marketing Analyst to join our growing Digital Marketing team. In this role, you’ll be responsible for digital tracking setup, analyzing, and reporting performance across campaigns, platforms, and channels to drive data-informed decisions to optimize marketing investment and enhancing player experiences. You will be responsible for ensuring accurate, actionable, and timely measurement of all digital marketing activities and collaborate closely with our centralized data analytics team to translate marketing objectives into data requirements, interpret insights, and deliver recommendations that improve acquisition, retention, and overall digital performance.
If you’re motivated by uncovering insights through data, thrive on collaboration, and take pride in driving measurable impact, we’d love to hear from you.
Key Accountabilities and Responsibilities
- Track and interpret campaign KPIs and engagement metrics to inform marketing and product strategies.
- DefineDesign, test, and validate event tracking to measure player behaviour, funnel performance, and marketing conversions.
- Support marketing optimization decisions and translate data into recommendations for media strategy, creative performance, and conversion improvements.
- Support the setup, tagging, and event management of WCLC’s digital analytics platforms (e.g., GA4, Tag Manager, Power BI, Looker Studio or similar).
- Use AI and automation tools to enhance insight generation (e.g., automated test cases, predictive audience segmentation).
- Deliver weekly, monthly, and quarterly performance reports to internal stakeholders, highlighting insights and recommendations for optimization.
- Analyze data from multiple digital marketing platforms and campaigns to identify trends, insights, and performance opportunities.
- Collaborate with internal marketing specialists, product managers, and external partners to align data, insights, and campaign performance.
- Collaborate with the Enterprise Data Insights team to establish and continually improve data accuracy, integration, and usability. Align on data standards, ensure seamless inte