As an entry-level Digital Marketing Analyst, you will assist in the planning, execution, and optimization of client accounts by working closely with our Customer Success and Client Services Teams.
The ideal candidate will have a passion for all things marketing and technology, be well-versed in concepts surrounding digital marketing, be tech-savvy and intuitive offering great ideas to reinforce our marketing campaigns, and you understand how 'digital presence' can become a strong asset to securing growing revenue.
This is an entry-level, full-time, remote, salaried position. Candidate must reside in the Continental U.S., eastern and central time zones preferred.
Responsibilities:
- Manage social media Pay-Per-Click (PPC) campaigns
- Improve quality of SEM campaigns with improvement on reporting of defined overall company objectives
- Monitor digital trends, emerging technologies, and risks
- Regularly provide feedback and insights gained in support of business objectives
- Develop web measurement strategies and reporting of key business metrics
- Monitor campaign and website performance via analytic tools and provide feedback and actionable insights to business stakeholders
- Create and maintain metrics and reports on marketing campaigns
- Monitor campaign results, analyze key metrics and optimization results
Qualifications:
- Bachelor's in Marketing, Business, Economics, Finance or related field, required
- Experience in digital marketing or the automotive vertical desired
- 1+ years� experience with Google AdWords, a plus
- Proficiency in Microsoft Office, required
- Strong quantitative skills required to analyze and optimize campaign performance
- Ability to work cross-functionally with client services teams to ensure coordinated messaging and maximized performance
- Must be results driven, have obsessive attention to detail and be a team player
- Passion for display and digital marketing.
- Ability to think creatively and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- Ability to clearly and effectively articulate successes and failures of digital campaigns to clients & account executives
- High levels of integrity, autonomy, and self-motivation
- Excellent analytical and organizational skill sets
- Highly organized and detailed oriented
- Ability to be flexible in a fast-paced and ever-changing environment
COMPENSATION