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Digital Marketing Analyst

Stanley Martin Homes
Full-time
On-site
Reston, Virginia, United States
At Stanley Martin Homes, we believe our team makes the difference in everything we do. That’s why we live by our four values:

Our Team Makes the Difference
Succeed with knowledgeable, driven, and dedicated people working together   

We Are Homebuyer Focused 
Keep our customers and their satisfaction central to all that we do   

We Have a Passion for Excellence 
Strive to keep improving with our focus on the Stanley Martin Way   

We Do the Right Thing 
 Act with the highest standards of integrity, every day

Stanley Martin Homes was ranked #12 Largest Private Company in the Greater Washington area by the Washington Business Journal. This achievement highlights Stanley Martin’s growth and success as well as its commitment to its team members and company culture.

The Digital Marketing Analyst, focused on analyzing digital marketing performance, will be responsible for proposing and implementing actionable strategies to improve digital marketing performance and maximize returns. The individual will have a proven track record in positive digital marketing performance gains through data analysis and insights. This person will report to the Director, Digital Marketing and be part of the Digital Marketing team ensuring measurable and impactful digital marketing performance. 

 

Responsibilities and Duties:

 

  • Implement and manage tracking mechanisms on digital platforms and advertisements to manage performance
  • Gather and analyze data from multiple sources, including web analytics, social media analytics, marketing automation, and Customer Relations Management (CRM) tools
  • Conduct competitor analysis and study market trends to develop digital marketing strategies to achieve specific business objectives
  • Develop and manage models for digital marketing spend management
  • Develop and manage models tracking data and providing insights.
  • Develop presentations that visualize data and insights
  • Work closely with team to participate in weekly meetings to review performance data and actionable insights
  • Ensure compliance with regulations and data protection, while enhancing data literacy across the marketing team through targeted training materials.
  • Stay on top of trends in digital marketing and the real estate, homebuilding, and other applicable segments, to best influence how our digital marketing plays a role in our overall success

 

Position Standards:

 

  • Strong analytical skills
  • Attention to detail
  • Solution oriented
  • Positive attitude
  • Strong communication skills (written and verbal)
  • Intellectual curiosity

 

 

Position Requirements:

 

  • BS degree in marketing, analytics, statistics, economics, and/or a related field
  • MBA/master’s degree in analytics or statistics is a plus
  • Google Analytics Individual Qualification (GAIQ)
  • 3+ years of digital marketing experience in data analytics and modeling  
  • Digital advertising agency experience a plus
  • Strong analytical skills with ability to interpret data, identify trends and make data-driven decisions
  • Excellent communicator in both verbal and written formats
  • Ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture
  • This is a hybrid position, four days a week in office (Reston, VA)
What’s In It For Me:  
  • Access to competitively priced, high-quality health care options through Aetna, MetLife and VSP, along with employer-paid ST and LT disability, basic life and AD&D insurance (including employee-paid and Aflac supplemental options)  
  • Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA)  
  • Put your family first with benefits, including 2 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care
  • 12 weeks of paid maternity leave through our Short-Term Disability Plan 
  • Receive well-rounded wellness benefits, including access paid annual subscription to Calm, free and low-cost mental health resources and support services through our Employee Assistance Program
  • Continue your education with tuition and certification reimbursement
  • Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave
  • Protect yourself from identity theft or travel mishaps with our no-cost coverage
  • Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon  
  • Get access to your paycheck early with an advanced pay option through Dayforce Wallet  
  • Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more 
Martin Alloy and Stanley Halle created Stanley Martin in 1966 in the Maryland suburbs outside of Washington, D.C. Early on, we began innovating with fresh new designs and quickly expanded our portfolio of homes to include various sizes and townhomes as well. Our innovative designs, commitment to quality and strong customer service quickly led to significant growth.  

Stanley Martin expanded into Northern Virginia in 1971, Charlottesville, VA in 2013 and both Richmond, VA and Raleigh, NC in 2014. In 2017, Stanley Martin joined the Daiwa House Group, which provided the opportunity to expand into Atlanta, GA and Charleston, SC in 2018 and again in 2020 into Columbia, SC and Charlotte, NC among other metro areas on the east coast. We are proud of our 50+ years of success and look forward to helping homebuyers find their dream home every day.  

To hear from our current team members about why they love working at Stanley Martin, click here.
 
#StanleyMartinHomes
 
#Nexxt

Other details

  • Job Function Administrative IC
  • Pay Type Salary
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