Do you enjoy solving complex problems, analyzing data, and uncovering insights that lead to smarter decisions? If you have strong analytical and critical thinking skills, this Digital Marketing Analyst role could be perfect for you! You’ll develop expertise in paid search while collaborating with a best-in-class team to manage campaigns on Google Ads and Microsoft Advertising. This role would give you the opportunity to leverage your skills, make an impact, and grow your career in a fast-paced environment.
How will you make a difference?
As a Digital Marketing Analyst, you’ll drive client success by creating and optimizing paid search campaigns that increase visibility, engagement, and revenue. Your insights and decisions will directly influence how our clients connect with their audiences and achieve their business goals.
Working within a collaborative team, you’ll develop expertise in platforms like Google Ads and Microsoft Advertising while leveraging our proprietary tools to increase efficiency. We invest in training that combines self-paced learning with hands-on pairing and shadowing, helping you build the confidence and skills to consistently deliver meaningful results for our clients.
What will you do?
- Create campaigns across Google Ads and Microsoft Advertising designed to support overall client business goals, including targeting, budgeting, bid strategies, ad copy and creative assets, and measurement tactics
- Communicate regularly with clients, both scheduled and ad hoc, on performance trends, progress on tests and optimizations, and timelines for upcoming campaign work
- Analyze, assess, and diagnose campaign performance regularly to identify trends and opportunities, making data-driven decisions and optimizations that improve results
- Translate analytical insights into clear, actionable recommendations that shape campaign strategy
- Proactively perform optimizations across ad targeting, copy and creative assets, bidding, budgeting, and channel mix to improve performance over time
- Create and implement new test ideas or experiments in client accounts to gain learnings that evolve client channel strategy
- Partner with Paid Media Strategists to align on goals, strategy, and priorities, ensuring paid search campaigns support the broader digital marketing and business goals
- Perform other duties as assigned or as we learn your interests and strengths
Requirements:
- Bachelor’s degree in Business, Marketing, Mathematics, Analytics, or a related field
Essential Qualifications:
- Demonstrated analytical thinking, with experience interpreting data, uncovering trend