Digital Marketing Analyst I at Melaleuca in Idaho Falls, Idaho, United States

Digital Marketing Analyst I at MelaleucaIdaho Falls, Idaho, United States — full-time

Company Profile

Digital Marketing Analyst

Enhance Lives. Drive Insights. Grow with Melaleuca.

At Melaleuca, “Enhancing the Lives of Those We Touch®” is more than our mission — it’s our purpose. For nearly four decades, we’ve been a leader in the wellness industry, providing safer, more effective products directly to millions of customers around the world.

We’re a values-driven organization that believes in empowering people, fostering growth, and recognizing excellence.

Overview

As a Digital Marketing Analyst, you’ll play a critical role in shaping the online experience for Melaleuca customers. You’ll transform data into actionable insights that improve engagement, optimize Melaleuca.com performance, and drive e-commerce growth. This position blends analytical expertise with creative problem-solving and strategic thinking — all in service of enhancing the customer journey.

Responsibilities

Essential Duties & Responsibilities

Lead website optimization analysis and reporting for the Digital Marketing team.
Provide actionable insights and recommendations to Senior Management, Marketing, Sales, Business Development, and Customer Care.
Define key performance indicators (KPIs) and build clear, meaningful dashboards to support business decisions.
Analyze site performance, conversion trends, user behavior, acquisition effectiveness, and promotional results — identifying opportunities to increase engagement and revenue.
Partner with developers to implement new tracking, analytics, and reporting tools; ensure accuracy and data integrity.
Translate data findings into business insights that enhance the customer experience and support Melaleuca’s long-term growth.
Maintain a strong understanding of Melaleuca’s brand, marketing strategy, and company goals to ensure analytics align with our mission.
Perform additional duties and projects as assigned.

Qualifications

Minimum Qualifications

Ability to legally