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The Digital Product Content Specialist executes the digital product content strategy and related processes for House of Rohl, which includes which includes luxury brands like EMTEK hardware, Perrin & Rowe and Shaw’s sinks. This role will focus on leveraging digital product content to build the House of Rohl brands and maximize discoverability on various ecommerce partners. Core to this role is the management and distribution of digital assets, product copy, and enhanced content to ensure the brand is driving online conversion. The Digital Product Content Specialist will collaborate with Product, Brand and Sales to drive effective and strategic product listings for our key customers. This position will require a collaborative mindset, strong process improvement skills, attention to detail, and broad ecommerce/digital acumen.
Responsibilities:
- Assist the House of Rohl Ecommerce team in the execution of a holistic digital product content strategy for the e-commerce channel, with emphasis on deploying product content that is optimized for both consumer engagement and retailer search engines.
- Support the development, deployment, and optimization of best-in-class digital merchandising assets tailored to targeted retailer websites.
- Syndicate accurate and thorough product information to online retailers via customer content management portals and product content management system (Salsify).
- Audit