E-Commerce Sales and Marketing Analyst at Prestige Brands
Tarrytown, New York, United States — full-time
Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.
JOB SUMMARY:
The
Ecommerce Business Analyst will support the strategic and operational performance of our ecommerce channels. This role combines data governance, performance analysis, operational leadership, and cross-functional coordination to drive eCommerce growth. The ideal candidate is analytical, organized, detail-oriented, and entrepreneurial—comfortable using data to lay foundational storytelling, turning insights into action
, and comfortable managing multiple workstreams with several stakeholders simultaneously (ie: Brand Marketing, Finance, Planning).
MAJOR RESPONSIBILITES/ACTIVIES:
Sales Performance Analytics & Operations
Analyze full-funnel ecommerce performance to identify margin drivers and performance gaps.
Conduct deep-dive analysis on marketing performance, inventory, pricing, and promotions to improve sales and profitability.
Apply learning to build recommendations that will optimize customer experience and conversions.
Monitor and troubleshoot unauthorized seller patterns to ensure a seamless experience.
Oversee product data accuracy, taxonomy, categorization, and variation strategy.
Digital Marketing Coordination:
Align digital marketing strategy—including national media, retail media, SEO, and promotions—with ecommerce priorities and revenue targets.
Collaborate with brand and content teams to define site enhancements, support initiative prioritization, and validate post-launch impact with agreed upon KPI’s.
Maintain and manage the product assortment, pricing strategy, promotional calendar, and digital merchandising plans.
Ecommerce Team Operations & Data Governance
Develop and optimize data