Do you have experience building dynamic email campaigns and are passionate about data-driven marketing? If so, this strategic role developing email communications for our Private Client Group (B2C) may just be the right opportunity for you!
The Opportunity:
As a Global Email Marketing Analyst, you will help develop the email campaign strategy with the end goal of driving leads/ROI to meet business objectives across the Global email channel. Initially, you will be an individual contributor role, reporting to the Email Marketing Manager, but with the potential to quickly develop into a management role.
The Day-to-Day:
- Manage daily operations of the email marketing campaign setup including: advanced email journey building, content production, contact strategy design, audience segmentation, and email QA
- Manage email calendar, send volume, list targeting and define cadence based on performance testing, segmentation and organizational prioritization
- Design and implement lead generation programs that provide measurable improvement to meet goals
- Develop A/B and multivariate testing strategies and improve campaigns based on insights and business needs
- Monitor marketing metrics (open rates/click-through/deliverability) and provide analysis of marketing campaigns and recommendations for enhancing effectiveness
- Ensure solid deliverability through monitoring inbox deliverability, unsubscribe/spam complaint rates, and other deliverability metrics
- Identify potential process improvements and recommend solutions to management to improve efficiency and email engagement
- Track and communicate results, success metrics and recommendations for improvement
Your Qualifications:
- 2+ years of email lifecycle marketing experience, with focus on developing new campaigns
- 2+ years of email channel expertise, includes: CRM management, responsive creative/technical design, deliverability, list segmentation, and best practices
- Experience with major Email Service Provider (ESP) or CRM platform is required
- Experience with Selligent by Zeta is preferred
- Prior success with lead nurturing programs, audience segmentation, marketing automa