Global Performance Marketing Analyst
As the Global Performance Marketing Analyst, you will play a key part in elevating the performance of paid media across regions, shaping ad strategy, optimizing audience segmentation, championing measurement and delivering actionable insights that support brand preference, campaign effectiveness and OneASICS member growth. You will join a global team committed to advancing digital marketing best practices.
Responsibilities:
Accelerate Paid Campaign Performance & Strategic Activation:
- Advance global paid media strategy and drive global paid activation with brand lift studies in partnership with regional and category marketing teams
- Lead always-on boosting strategy for organic social content (Instagram & TikTok) leveraging data-driven insights to optimize video engagement and overall content performance
- Implement A/B testing and creative performance insights for paid advertising to drive ongoing media optimization
- Partner with media vendors and platform reps (Meta, TikTok, Google) to pilot new ad formats, stay ahead of platform changes, and integrate best practices
- Work regularly with paid advertising vendors to brief, optimize and report on paid activation campaign results as well as onboarding new vendors as needed
Strengthen Measurement & Attribution:
- Coordinate global ad measurement tools and vendor governance including IAS, Liveramp and Pathmatics
- Champion global rollout, drive regional enablement and ensure consistent tracking of fraud prevention, viewability and brand safety
- Support incrementality and attribution analysis with internal stakeholders and external vendors to understand true paid impact on revenue and brand metrics
- Support quarterly business reviews (QBRs) with paid performance trends, competitive insights and actionable next steps across ASICS categories as well as presenting to stakeholders
Advance Paid Personalization & Segmentation: