Do you have a deep understanding of Japanese culture and society? Are you fluent in Japanese? If you are looking for opportunities for personal and professional development, the International Strategy and Planning Analyst might be just the right opportunity for you!
The Opportunity:
Our Global Marketing Department is looking for an International Marketing Strategy and Planning Analyst focused on Japan. Located in our U.S. offices, reporting directly to the International Marketing Team Lead, you will work with other international marketers in addition to a variety of internal departments and outside agencies. As an International Marketing Strategy and Planning Analyst, you will be foremost responsible for Fisher Investment's marketing efforts in Japan, including performance analysis and reporting, campaign and creative development and testing. This is an excellent opportunity in the Global PCG Marketing Group with ample growth opportunities.
The Day-to-Day:
- Support external and internal partners to develop, complete and report on lead generation campaigns, to achieve our goals
- Lead our marketing relationship with external media agency partner(s) in all aspects of marketing, including campaign development and testing, performance analysis and optimization, content localization, creative and landing page development and testing
- Manage operational tasks, such as budgeting and forecasting, reporting, contract routing, and auditing
- Collaborate with our in-house marketing agency, fishtank, to support creative and landing page development and testing in Japan
- Support competitor & market research to ensure local social and political trends are incorporated into marketing campaigns, evaluate, and communicate on new opportunities
- Build performance reports based on marketing reporting dashboards and succinctly present to Senior Executive Management on opportunities identified
- Oversee reputational risk by following established P&Ps and compliance requirements for Japan
- Identify potential process improvements, recommend solutions, and lead the project to implement those solutions to improve results
- Work in a fun and engaging multicultural team environment, collaborating with team members located across the globe on different tasks and projects
Your Qualifications:
- 3+ years of experience in digital marketing, with a strong focus on performance-based lead generation
- Bachelor's degree or equivalent combination of education and experience
- Experience