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The Lead, Database Marketing undertakes detailed analysis of data and mining for insights and employs modeling techniques that offer actionable marketing benefits informing the organization's or client's strategy. The Lead, Database Marketing works on problems of diverse scope and complexity ranging from moderate to substantial.
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As a Lead, Data Analyst, Marketing Audience, you'll drive the development of audience segmentation strategies and data analysis that support Humana's marketing campaigns. You'll lead efforts to identify, define, and optimize target audiences across channels.
This role is ideal for someone who excels in data-driven marketing and enjoys translating insights into strategic action.
Use your skills to make an impact
Role Responsibilities
- Own the development, management, and optimization of audience segments using the Adobe Experience Platform (AEP).
- Design and implement scalable processes and best practices for audience development and marketing automation.
- Lead platform configuration and integration efforts, ensuring seamless connectivity across systems and data sources.
- Serve as a strategic consultant to marketing partners, providing guidance on database marketing capabilities, segmentation logic, and historical insights.
- Collaborate with IT and business stakeholders to ensure campaign data acquisition, extraction, and testing across proprietary and industry-standard platforms.
- Continuously evaluate and enhance campaign operational processes to improve efficiency, usability, and end-to-end performance.
- Oversee the transition of campaigns from legacy platforms (e.g., Unica, Adobe Campaign) to Adobe Experience Platform, ensuring continuity and data integrity.
Required Qualifications:
- Bachelor's Degree in Math, Statistics, Computer Science, Marketing Analytics, or a related quantitative field. Or 8+ years of experience in audience segmentation.
- 5+ years of experience in campaign development, audience segmentation, or marketing analytics.
- Ability to design, build, optimize, and maintain advanced audience segments within Adobe Experience Platform (AEP) to
- support marketing activation, personalization, and journey orchestration.
- Ability to develop and manage audience strategies using AEP segmentation, profile data modeling, and identity resolution
- Ability to