Lead Database Marketing Analyst at Hotel in Hanover, Maryland, United States

Lead Database Marketing Analyst at HotelHanover, Maryland, United States — full-time

Min Compensation

USD $59,400.00/Yr.

Max Compensation

USD $73,012.50/Yr.

Overview

Why We Need Your Talents:

The Lead Database Marketing Analyst is responsible for the successful execution of Marketing Campaigns, including but not limited to: campaign build, list generation, program build, execution, and reporting. Ensures the integrity of the Live! player tracking databases. Is an expert at analyzing trends and KPIs in customer behaviors and spend throughout the property to make recommendations on sales, marketing, and customer service strategies.

Responsibilities

Where You'll Make an Impact:

Reports directly to Manager of Loyalty Marketing
Gather criteria, build, and modify all Marketing Campaigns in Campaign Management Tool.
Responsible for building programs in other supporting Marketing tools. As well as, program execution, list generations, troubleshooting, data validation, etc.
Assists in gathering data used for analysis of Direct Mail Programs, Events, Promotions, Entertainment and any other Marketing functions that are designed to increase revenue and loyalty.
Evaluate marketing programs to help grow brand loyalty through customer lifecycle.
Assess campaign development and refinement to optimize customer acquisition and retention.
Create Program Proformas to determine viability and projected profitability of all Marketing campaigns.
Make recommendations to campaign audiences with data driven assessments
Responsible to ensure guests have an enjoyable gaming experience maintaining an accurate player tracking system. Ensures integrity of the data held within the player tracking system(s).
Develops strong accountable working relationship with casino hosts, player club team, and other cross-functional areas to ensure accurate reporting and maintenance of player’s activity.
Assist with other major Marketing programs.
Respond to guest inquiries through multiple inbound channels in timely fashion.
Other duties as assigned

Skills to Help You Succeed:

Maintain strict confidentiality and integrity in