Job Summary
Plume is hiring a Marketing Manager to execute campaigns and content that build awareness and trust in Plume across both crypto-native and institutional audiences. You will own campaign execution across channels — content, social, community, and partner co-marketing — working closely with Product, BD, and Design to translate complex RWA tokenization concepts into compelling, credible narratives.
Key Responsibilities
- Plan and execute integrated marketing campaigns across content, social, email, and community channels to drive awareness and adoption.
- Own Plume's content calendar, including blog posts, threads, newsletters, and educational content explaining RWAfi concepts to varied audiences.
- Partner with Design on campaign assets, landing pages, and launch materials for new products and partnerships.
- Coordinate co-marketing with issuer and institutional partners around new asset launches and integrations.
- Manage and grow Plume's social presence (X/Twitter, Discord, Telegram) and community engagement programs.
- Track and report on campaign performance (reach, engagement, conversion) and iterate based on data.
- Support BD and leadership with talking points, one-pagers, and materials for conferences and press.
Qualifications
- 3+ years of marketing experience, ideally in crypto, fintech, or another technical/regulated industry.
- Strong writing skills; able to make complex financial and technical concepts clear and compelling.
- Experience running multi-channel campaigns and measuring performance against clear KPIs.
- Comfortable working cross-functionally with Product, BD, and Design in a fast-moving environment.
- Familiarity with crypto-native channels and community norms (X, Discord, Telegram).
Preferred Experience
- Prior marketing experience at a crypto protocol, exchange, or DeFi project.
- Experience marketing to both retail crypto users and institutional/TradFi audiences simultaneously.
- Familiarity with RWA tokenization, DeFi primitives, or securities-adjacent marketing compliance considerations.
What We Offer
- Competitive salary, equity/token allocation, and comprehensive benefits.
- Significant ownership over campaigns and channels from day one.
- A collaborative, remote-first team building category-defining products in RWAfi.
- Direct exposure to product launches, partnerships, and the broader crypto/T