Join a group of groundbreaking leaders who are transforming railroads and revolutionizing the future of the industry!
Each day, our team utilizes their talents to advance innovation, radically changing how the rail industry is thinking and performing.
At Wi-Tronix, we are inspiring and engineering the technology of tomorrow, today. We are continuously cultivating an exceptional team of professionals who share our passion of reimaging rail, with our core values of Customer Focused Outcomes, Excellence, Ownership, Innovation, Teamwork, & Make Things Happen at the forefront of everything we do. Our ideas keep an industry we are passionate about safe and on track. Syncing our core values with our mission and vision provide a clear line of sight of where we are headed. We would love to have you along for the ride.
PURPOSE OF THE POSITION:
Supports the organizations' priorities related to market and customer research and trade show preparation and execution. Both an analytic and creative mindset are necessary. Requires self-motivation, high energy, and curiosity to assist the organization in gathering market and customer intelligence and delivering events that build business relationships, generate excitement, grow sales, and amplify brand awareness.
CORE FUNCTIONS OF THE POSITION/CRITICAL ELEMENTS:
Marketing Analysis
- Know our business, our customers, and our competitors: perform qualitative and quantitative market analysis to inform product and company decisions
- Foster relationships (globally) with industry trade associations, editors, and magazine to optimize booth and brand positioning in the market space
- Host monthly Industry/Competitor insight meetings for Commercial team to keep internal teams up to date on news, trends, new product releases, news, etc., of the industry and competitors alike
- Conduct intelligence gathering – some of which may be gated or behind paywalls – to assist executive team with business decisions and positioning