Job Title:
Marketing Analyst
Location:
CA - Westlake Village
What you'll do:
As a Marketing Analyst within Corporate Modeling & Analytics (CMA), you will leverage advanced analytics, data engineering, statistical modeling, and forecasting to support AmeriHome's Marketing organization. As the primary analytics partner to Marketing, you will design and develop analytical solutions that measure marketing performance, optimize campaign effectiveness, and drive strategic business decisions. Working closely with Marketing leadership and cross-functional stakeholders, you will transform complex data into actionable insights that improve customer acquisition, engagement, operational efficiency, and profitability.
The ideal candidate combines strong technical and quantitative capabilities with marketing analytics experience and a demonstrated ability to translate business objectives into scalable analytical solutions. Success in this role requires experience working with large datasets, developing reporting and decision-support frameworks, and applying analytical techniques to solve complex business problems and influence business outcomes.
Day-to-Day Responsibilities include, but not limited to:
Marketing Analytics, Modeling & Forecasting
Design, develop, and maintain analytical models to measure and forecast marketing performance across digital and traditional channels, including paid search, paid social, direct mail, email, website traffic, and campaign conversion funnels.
Develop attribution frameworks, forecasting methodologies, and performance measurement strategies to optimize marketing spend and maximize ROI.
Data Engineering & Analytics Solutions
Build and maintain scalable datasets, data pipelines, and analytical processes that support marketing reporting, customer segmentation, campaign targeting, predictive modeling, and decision-making.
Leverage SQL, Python, Power BI, and other analytics tools to transform complex data into actionable business insights.
Campaign Performance Monitoring & Optimization
Develop campaign monitoring frameworks, KPI scorecards, and reporting that provide visibility into marketing effectiveness.
Analyze campaign performance and identify opportunities to improve lead generation, customer acquisition, engagement, and conversion outcomes.