We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
Reporting to the Sr. Marketing Manager for Footprint in the US Region, the Marketing Analyst supports the day-to-day operations of the Footprint product family while delivering the business insights and analytics that enable the US MDS commercial organization to achieve its strategic objectives. As part of the US MDS VAD Marketing team, this individual will contribute to go-to-market planning, annual strategic review activities, dashboard development, and recurring business reporting for a recently integrated product portfolio operating under a dual-brand go-to-market model.
This is an ideal opportunity for a candidate with a strong interest in marketing, analytics, and commercial strategy, who is energized by bringing structure and insight to a growing, evolving business.
Responsibilities
Build and manage effective relationships across marketing, operations, and the commercial organization to drive operational efficiency — reporting on relevant KPIs and gathering data in support of key strategic priorities.
Own financial forecasting, customer order tracking, and monthly sales reconciliation analysis.
Support demand forecasting and revenue projections, including Annual Strategic Review (ASR), annual budgeting, quarterly projections, and monthly sales performance analysis.
Support analytical needs for new product launches, adoption modeling, and account profiling for sales targeting.
Deliver actionable insights on customer needs, sales enablers, and customer operations improvements that support sustainable growth.
Assess the effectiveness of marketing programs, including marketing automation and sales funnel/salesforce effectiveness, and measure customer promotion performance.
Develop and maintain dashboards and recurring business reporting, plus ad-hoc analysis for marketing, sales, and key business partners — delivered in accurate, timely, and where possible automated formats.
Support supply chain reporting and inventory tracking as it relates to product availability and demand planning.
Ability to work cross-functionally with leaders and business partners, presenting insights and recommendations in a clear, actionable manner.
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