Marketing Analyst at Hirschbach Motor Lines
Sioux City, Iowa, United States — full-time
As a Marketing Analyst, you will be responsible for supporting driver initiatives through data-driven insights and operational analytics. This role focuses on gathering, analyzing, and reporting key performance metrics to evaluate the effectiveness of driver-related strategies and vendor partnerships. You will collaborate closely with internal stakeholders to ensure data accuracy, optimize campaign performance, and support strategic decision-making across the Driver Services Teams.
Key Responsibilities
Campaign & Vendor Performance Monitoring
Track and evaluate recruiting campaign performance across internal and external channels. Review vendor-provided data and proof-of-performance reports to ensure alignment with hiring goals.
Data Analysis & Visualization
Collect, clean, and analyze data from multiple sources to identify trends, gaps, and opportunities. Use tools such as Excel and Power BI to create dashboards and visual reports for leadership.
Performance Reporting
Deliver clear, concise, and actionable performance summaries to recruiting leaders and other stakeholders. Provide insights that inform strategic adjustments and resource allocation.
Project Coordination
Manage multiple data-related projects with competing deadlines. Ensure timely delivery of reports and analyses that support recruiting operations.
Process Optimization
Identify inefficiencies in data collection and reporting processes. Recommend and implement improvements to enhance data accuracy and usability.
Cross-Functional Collaboration
Work closely with recruiting team leaders to understand data needs and translate business questions into analytical solutions.
Brand & Messaging Consistency Support
Assist in ensuring consistency of messaging and tone across recruiting communications, particularly in vendor-managed campaigns.
Other Duties as Assigned
Proactively support broader organizational objectives by contributing to cross-functional initiatives and assisting team members as needed.
Qualifications & Competencies
High school diploma or equivalent; relevant professional experience required
1–3 years of experience in data analysis, reporting, or recruiting operations preferred
Proficiency in Microsoft Excel, including pivot tables and advanced formulas
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