Marketing Analyst at Edelman PR Worldwide Canada InToronto, Canada — full-time

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Edelman is seeking a Marketing Analyst Analytics to join our growing Intelligence team. This role supports analytics across paid, earned, and owned media channels, including social, search, and programmatic.

The Analyst will be responsible for collecting, aggregating, and analyzing marketing data from native platforms and business intelligence tools, and supporting campaign reports and insights that inform marketing strategy and optimization.

This role requires a strong balance of marketing and digital/social media analytical rigor and creativity, enabling the Analyst to connect data signals to broader marketing impact and support delivery of meaningful marketing campaign recommendations to internal teams and clients.

Key Responsibilities

Measurement

Support marketing campaign measurement across paid, earned, owned, and social channels, helping teams collect, organize, validate, and analyze performance data using sources like (but not limited to) Meta, LinkedIn, TikTok, YouTube, Google Ads, Google Analytics

Contribute to creator, influencer, organic social, paid social measurement, including campaign reporting, performance analysis, marketing brand lift studies, benchmarking, and identification of actionable insights

Gather, clean, aggregate, and quality-check data from native media platforms, social platforms, analytics tools, and other reporting sources to ensure accurate and consistent deliverables