Marketing Analyst

What does a cell phone in your pocket, a spaceship, and an electric vehicle have in common?

Ellsworth Adhesives specs in materials in each of those products!

Ellsworth Corporation, a global, industry leading distributor of specialty chemicals and equipment and adhesive manufacturer currently has a Marketing Analyst opportunity at Ellsworth Adhesives. This role reports into our corporate location in Germantown, WI. The ideal candidate would be open to hybrid or onsite work.

Are you passionate about gathering, analyzing, and interpreting data regarding market conditions, consumer behaviors and competitors? Want to help our business expand while growing your career? This is an exciting time to be a part of Ellsworth, come join our team!

Ellsworth Corporation is a family-run company that has had continuous growth for over 50 years. We are an industry-leading global distributor, manufacturer, and packager of adhesives used by cell phone, medical device, space/aerospace, and electric vehicle industries! Click here to see our state-of-the-art facility and distribution center and learn more about our business, and here to find out more about the industries we serve, and here to learn about our consumer and manufacturing divisions.

You will provide actionable insights to help guide marketing strategies, product development, and business decisions. Work closely with sales, product, and marketing teams to ensure data-driven business decisions align with market trends.

RESPONSIBILITIES

• Continuously monitors and improves paid search keyword search terms, ad relevance, expected Click-Through Rate (CTR), and landing page experience through A/B testing. Conduct experiments and conversion tests. 
• Measures website landing page effectiveness, traffic attribution, and website events and KPIs and provides recommendations for improvement. 
• Works within the email platform to build audience lists for email campaigns and coordinate with the Customer Relationship Manager (CRM) team to grow the contact database.  
• Collects and analyzes campaign performance data from all supported marcom channels, including CTR, conversion rates, Cost Per Acquisition (CPA), and Return On Ad Spend (ROAS).
• Provides reporting on Return on Investment (ROI) analysis, campaign performance, web stats, competitive analysis, and performance insights; and creates/manages dashboards to evaluate projects and performance. Present results to internal and external clients.
• Develops recommendations for growth and improvements, identifies trends and insights, and generates new ideas to optimize spend and performance. Identify automation opportunities to increase efficiency within team processes

PERKS & BENEFITS  

As an industry leader, we offer a competitive wage, bonus plan, and a comprehensive benefit package which includes Health, Prescription, Dental, Vision, Life, Disability, Flexible Spending, 401(k), Employee Assistance, Paid Time Off and Holidays, Wellness Program, Social Events, Community Involvement and much more! Click Here for a summary of Employee Benefits.  

QUALIFICATIONS 

• 3+ years of experience in digital marketing, campaign management, or a related role.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience in reporting tools to visualize campaign performance, including Google Looker, PowerBI, and/or Tableau. 
• Proficiency in web analytics measurement and reporting platforms like Google Analytics and/or Adobe Analytics, including a working knowledge of Google Tag Manager (GTM) and Adobe Analytics Launch. 
• Proficiency in digital marketing tools including Google Ads, Google Merchant Center, Microsoft Ads (Bing), Google Campaign Manager, Facebook Ads Manager, LinkedIn Campaign Manager, and marketing automation platforms. 
• Microsoft Office with an emphasis on Excel. 
• Knowledge of digital marketing and web analytics 

 #marketing #analytics #CORP #hybrid