Marketing Analyst & Automation Specialist at Memphis Grizzlies in Memphis, Tennessee, United States

Marketing Analyst & Automation Specialist at Memphis GrizzliesMemphis, Tennessee, United States — full-time

The Opportunity

The Memphis Grizzlies are seeking a technically skilled and analytically driven Customer Marketing Analyst & Automation Specialist to join the Memphis Grizzlies Marketing team. Reporting to the Director of Marketing, you’ll play a key role as the email marketing technical expert, owning the audience building and data segmentation within Salesforce Marketing Cloud (SFMC) while driving revenue through smarter segmentation, personalized marketing, and data-informed decision-making. Your work will directly impact marketing efforts geared towards ticket sales, show rates, and broadcast viewership while also supporting partnership sales by helping to better understand our customers and optimize their journeys across email, SMS, push, paid media, advertising, and in-app experiences.

In This Role You Will

Email Marketing

Lead the technical execution of email marketing initiatives, including audience segmentation, personalized content delivery, and campaign logic, with the ability to adapt across various marketing platforms
Build and maintain dynamic audience segments using data querying and marketing automation tools.
Develop and QA backend logic for email campaigns, ensuring accurate targeting and personalization.
Support email development using HTML, CSS, and JavaScript as needed.
Monitor deliverability, engagement, and performance metrics, proactively identifying and resolving issues.

Customer Data & Segmentation

Collaborate with data teams to shape and maintain customer data models that support advanced segmentation strategies, helping fill data gaps with marketing strategies.
Build and manage dynamic audience segments for use in marketing automation platforms.
Translate strategic audience goals into actionable segments across push, email, SMS, and paid media.
Ensure accurate targeting and personalization through tools like Hightouch and a CDP.

Lifecycle Marketing & Revenue Optimization

Map and analyze customer journeys across all touchpoints to identify key moments for conversion and retention.
Research and partner with lifecycle marketers to design and optimize campaigns that drive ticket sales, attendance, and engagement.
Leverage behavioral data (e.g., purchase-to-scan) to uncover monetization opportunities.

Campaign Performance & Quality Assurance