Job Summary
The Marketing Analyst supports all aspects of marketing and commercial activities for the Ancillary Product Portfolio, including Transfer Packs, Transfusion Sets, Freeze/Wash Solutions, manual processing equipment, and other related products. The Marketing Analyst is responsible for driving portfolio performance through product strategy, market positioning, pricing, customer engagement, and growth initiatives that contribute to revenue, gross profit, and market share objectives. In addition, the role supports broader Blood Center marketing programs, including industry trade shows and conferences, digital marketing and social media activities, website and customer portal management, and the development of customer-facing promotional materials.
The role requires strong cross-functional collaboration with Sales, Clinical Education, R&D, Regulatory Affairs, Quality, Global Product Management, Manufacturing, Supply Chain, Contracts, Customer Service, and Technical Service. Success requires the ability to influence in a matrix environment, manage multiple priorities, navigate ambiguity, and execute complex business initiatives that deliver measurable results.
This is a hybrid position, and the selected candidate will be required to work onsite in the Lake Zurich, Illinois office 3 days a week.
Salary Range: $65,000 - $80,000 per year
Final pay determinations will depend on various factors, including, but not limited to experience level, education, knowledge, skills, and abilities. Our benefits and programs are comprehensive and thoughtfully crafted to ensure our colleagues live healthy lives and have support when it matters most.
Responsibilities
- Responsible for managing the commercial success of the ancillary product portfolio in the U.S.
- Develop and master an understanding of the product portfolio including current and future market trends, new to market products and product enhancements, and competitors.
- Actively champion products throughout entire lifecycle (feasibility, development, commercialization, and post-commercialization) to ensure customer requirements are met and target sales and gross profit objectives are achieved.
- Create and own go-to-market strategies for new product launches and product line extensions. Lead the commercial launch execution including the development of brand positioning, pricing strategy, and forecasts. Support the Sales team via training, positioning, implementation, and sales tools as needed or requested.
- Work closely with Sales management to develop sales programs and reference accounts.
- Conduct continuous surveillance of the environmental landscape to assess and make recommendations for future product or service needs to help achieve business goals.
- Collaborate wi