Position Title: Marketing Analyst, Consumer & Operator Insights
Position Type: Regular - Full-Time
Requisition ID: 44764
In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.
About the role.
Are you endlessly curious about why consumers make the choices they do? Do you love food, brands, and uncovering the stories behind the data? As the Consumer & Operator Insights Analyst, you will play a key role in helping shape the future of McCain’s Food Service Potato and Snacking businesses across North America.
Reporting to the Sr. Manager, North America Insights, you will help build and champion consumer and operator insights that drive business growth. Through consumer research, syndicated data, trend analysis, and cross-functional collaboration, you will uncover meaningful insights that inform brand, innovation, and go-to-market decisions. This role is based in Oakbrook Terrace, IL or Toronto, Canada, and follows a hybrid in-office schedule.
What you’ll be doing.
- Support the development of consumer and operator understanding across key foodservice channels, including FSR, QSR, Convenience Stores, and Non-Commercial segments.
- Analyze consumer surveys, qualitative feedback, and syndicated data sources to identify opportunities, trends, and business implications.
- Support execution of primary research initiatives that enable consumer-led decision making for brand building and innovation.
- Help identify and communicate consumer, category, operator, and macroeconomic trends that influence business strategy.
- Champion consumer demand space frameworks, consumer journey mapping, and operator archetypes throughout the organization.
- Maintain and manage the Insights Hub, ensuring data, reports, and learning resources are current and accessible.
- Partner with Brand Marketing, Integrated Marketing Communications, Go-to-Market, Sales, and other stakeholders to translate data into actionable insights.
- Build collaborative relationships with external research vendors and suppliers to ensure quality research execution and learning.
- Leverage evolving technologies, including AI-enabled tools, to enhance research, analysis, and reporting while applying sound business judgment.
- Foster a culture of knowledge sharing and data-driven decision making across the organization.