Marketing Analyst

Changing the World, One Kibble at a Time

Champion Petfoods is expanding! We are excited to announce we are looking for a Marketing Analyst to join our rapidly growing company.

Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry. Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime, provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities.

We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company.

Here’s the scoop - Summary

The Marketing Analyst will be responsible for providing regular reporting and conducting ad-hoc analysis using a wide variety of syndicated data sources, including point-of-sale (POS) and household shopper panel data. The individual will deliver insights to support marketing strategies, track brand performance, and drive data-informed decision-making across both the U.S. and Canadian markets. This role requires a strong analytical mindset, familiarity with syndicated data, and the ability to interpret complex data sets to offer actionable insights.

Reporting to the Director, Consumer Insights, this position will be based out of our Flatirons office located in Louisville, CO.

What a typical day looks like:

Data Reporting:

• Develop and deliver periodic reports on sales performance, market share, and consumer trends using POS and shopper panel data across the U.S. and Canada.
• Create detailed, data-driven dashboards to track key performance indicators (KPIs), market dynamics, and product trends.
• Ensure accuracy and consistency in reporting across all data sets, delivering clear and concise summaries of findings.

Ad-hoc Data Analysis:

• Conduct ad-hoc deep-dives into syndicated data sets (e.g., Nielsen, IRI, Numerator) to answer specific business questions and uncover new opportunities across U.S. and Canadian markets.
• Analyze shopper behavior and purchase patterns to inform marketing strategies and promotional effectiveness.
• Provide actionable insights on market trends, competitive performance, and consumer preferences.

Data Management:

• Aggregate, organize, and maintain large data sets from various sources, including POS and household panel data.
• Ensure data integrity and accuracy through data validation and quality checks.

Cross-functional Collaboration:

• Partner with marketing, sales, R&I, and finance teams to interpret data and provide recommendations aligned with business goals in the U.S. and Canada.
• Present findings to stakeholders, using data visualization tools to communicate complex data insights in an understandable format.

Trend and Competitor Analysis:

• Monitor industry trends, competitor performance, and consumer behavior changes across both markets to provide strategic recommendations.
• Stay up to date with new data sources, technologies, and methodologies for enhanced data analysis.

What are we looking for?

• Bachelor’s degree in marketing, Business, Statistics, Data Analytics, or a related field.
• 2+ years of experience in a marketing analyst or data analysis role, preferably with exposure to syndicated data (POS, Nielsen, IRI, Numerator, etc.).
• Proficiency in data analysis tools (Excel, SQL, Tableau, Power BI) and familiarity with syndicated data platforms (Nielsen, IRI, Numerator, etc.).
• Strong analytical and problem-solving skills, with the ability to interpret complex data sets.
• Excellent communication skills with the ability to present data-driven insights to both technical and non-technical stakeholders.
• Strong attention to detail and organizational skills.

What can you expect from Champion?

• Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.
• Earnings: $70,000-$100,000 annual salary, annual bonus eligibility, 401k with company matching.
• Industry Competitive Benefits: Medical, dental, vision and employee assistance programs to meet your individual or family needs.
• Continuing Education: In house & online learning & development, as well as an education assistance program.
• Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.
• Other Perks: Free bag of premium pet food each month.

What are you waiting for? Join the pack!

Come as you are.

We value diversity in all forms and know the power it can bring. Workplace equality allows for creative ideas to bloom, diverse points of views to be heard, and increases overall happiness. That sounds pretty good to us.

Champion is an equal opportunity employer. Regardless of your race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age, veteran status, or any other creed, you are wanted here.