Job Brief:
The Marketing Analyst is responsible for classifying and communicating marketing data in an effective manner to the inside and outside sales team. Additionally, this position works to measure the success of various marketing campaigns through website analytics, email campaign metrics and other forms of data analysis.
Responsibilities:
- Analysis of website campaigns and tactics.
- Analysis of email campaigns.
- Analysis of partner campaigns.
- Develops and maintains a model for lead classification.
- Communicates effectively to the marketing and sales team.
- Report Development in Google Analytics.
- Monthly strategic reporting.
- Interact with all levels of management to assist with ad-hoc reporting.
- Performs other duties as required. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.
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Skills Required:
- Advanced knowledge of Microsoft Excel.
- Advanced knowledge of Google Analytics.
- Bachelor’s degree in business, marketing or computer science
- Ability to multi-task and meet deadlines.
- Ability to effectively communicate analysis and trends.
- Experience using B.I. reporting tools is a plus.
- Strong written and oral communication skills.
- Desire to work in the travel and tourism industry is a definite plus.
- Knowledge of Marketo is a plus.
- Knowledge of Response IQ is a plus.