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ROLE SUMMARY
Neogen is looking for a Marketing Analyst who connects market intelligence to campaign performance. This is not a pure research role, and it is not a pure reporting role. It is the connective tissue between market insight and pipeline impact.
You will own the analytics that power our global demand generation programs, from ABM performance tracking and pipeline attribution to competitive intelligence and market sizing. You will turn multi-source data into clear decisions for marketing leadership, regional teams, and executive stakeholders, and you will automate the work behind those decisions so the intelligence is repeatable rather than manual.
The right person has worked at the intersection of CRM data, marketing automation, BI dashboards, and strategic analysis, and knows how to get from a raw Salesforce export to an executive-ready insight.
Marketing Analyst, Global Marketing
About the Role
Neogen is seeking an experienced Marketing Analyst, Global Marketing to serve as a senior analytical partner connecting market intelligence, marketing performance, and business outcomes across our global organization.
This role will lead complex marketing analytics and market intelligence initiatives that support global demand generation, commercial strategy, and investment decisions. The Marketing Analyst will provide expertise across campaign performance, pipeline attribution, account-based marketing (ABM), competitive intelligence, market sizing, segmentation, and marketing data strategy.
Operating with a high degree of independence, this role will transform complex, multi-source data into actionable insights for senior marketing and commercial leaders. The Marketing Analyst will also identify opportunities to automate reporting, strengthen data quality, and establish scalable analytical approaches that can be used consistently across regions and business teams.
Essential Duties and Responsibilities
In this role, you will make an impact by:
- Lead end-to-end performance analytics for global demand generation programs, including ABM, paid media, email, eCommerce, and events
- Develop analytical frameworks that connect marketing activity to pipeline, revenue, customer engagement, and broader business outcomes
- Build and maintain advanced dashboards and reporting solutions in Power BI and Salesforce to provide visibility into pipeline contribution, campaign ROI, channel effectiveness, and marketing performance
- Monitor and analyze full-funnel performance, including MQL-to-SQL conversion, pipel