DescriptionStaples is business to business. You’re what binds us together.
Our marketing team is charged with an important task – sharing our Staples story. We use customer data and analytics to help us understand and improve our customers’ experiences, drive customer retention and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to internal communications and loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.
What you will be doing:
As a Marketing Analyst III, you will play a critical role in helping Staples make smarter, data-driven marketing decisions. You will partner with business leaders across Marketing, Sales, Merchandising, CRM, and Operations to transform complex business questions into actionable insights that improve customer engagement, campaign effectiveness, and overall business performance.
- Lead the measurement and optimization of marketing campaigns from test design through analysis and recommendations.
- Design and evaluate A/B and multivariate tests to measure incremental impact and improve marketing effectiveness.
- Analyze large and complex datasets to uncover trends, quantify business impact, and identify growth opportunities.
- Develop, automate, and maintain dashboards and reporting solutions that provide actionable business insights.
- Build scalable data processes and automation solutions that improve efficiency, data quality, and reporting accuracy.
- Create measurement frameworks to assess marketing performance and customer behavior across channels.
- Conduct customer segmentation, profiling, and campaign performance analyses to support strategic business objectives.
- Translate analytical findings into compelling stories and executive-level recommendations.
- Support data governance, user acceptance testing (UAT), and validation efforts to ensure data accuracy and integrity.
- Identify and implement process improvements that advance the organization's analytics capabilities.
What You Bring to the Table:
- Exceptional analytical and problem-solving skills with the ability to turn ambiguous business questions into actionable solutions.
- Strong business acumen and a passion for leveraging data to influence decision-making.
- Excellent verbal, written, and presentation skills w