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Groundworks is seeking a talented Marketing Analyst, Print and Digital to join our tribe in Virginia Beach, VA or Dallas, TX!
The Marketing Analyst, Print and Digital, is responsible for supporting the execution, analysis, and optimization of print, aggregator, and affiliate campaigns across Angi, BBB, Yelp, and many other partner programs. This entry-level role plays a key part in monitoring daily campaign performance, identifying trends, and providing actionable recommendations to improve ROAS and achieve marketing KPIs. This role (in-office preferred) will report directly to the Head of Direct Response and work closely with the Performance Marketing team. The ideal candidate is highly analytical, detail-oriented, and eager to grow their career in marketing.
Duties and Responsibilities
Maintain all Angi, BBB, and Yelp profiles which includes adjusting when offices have any changes or creating new profiles when new offices are opened.
Track daily campaigns spend and performance while providing recommendations for market adjustments, budget reallocations, profile changes, and opportunities for expansion.
Analyze performance trends of print, aggregator, and affiliate channels.
Identify and communicate with management teams opportunities to improve creative and digital performance.
Track channel performance towards monthly and yearly KPIs, identifying trends for specific office locations and service lines.
Create reports, dashboards and ad hoc analyses for print, aggregator, and affiliate performance marketing management teams
Conduct anal