Marketing Analytics & Insights Analyst at JeffreyM Consulting
Remote — contract
Our client is seeking a Marketing Analytics & Insights Analyst to help build a predictable, efficient, and scalable growth engine. This role is responsible for transforming marketing data into actionable insights that drive smarter decisions across demand generation, pipeline performance, segmentation, customer engagement, and marketing investment. As a key partner to marketing leadership, you will own complex analytical initiatives end-to-end, design scalable measurement frameworks, and deliver insights that improve marketing performance and business outcomes. Success in this role requires a blend of analytical rigor, business acumen, and storytelling skills, with the ability to translate complex data into clear recommendations that influence strategy and execution. Our team fosters a culture of curiosity, continuous learning, collaboration, and accountability. We invest in developing our people and empowering marketers with the insights, tools, and knowledge needed to accelerate business growth. Expectations & Tasks Collaborate with marketing stakeholders to business objectives, define measurement strategies, and translate requirements into scalable analytics solutions Identify progress or gaps to monthly, quarterly goals and annual goals, proactively identifying risks, opportunities, and key drivers impacting performance Design, develop, and continuously enhance reporting frameworks, dashboards, and analytical models to support growth planning, forecasting, funnel optimization, and pipeline management Lead cross-channel performance analysis and attribution initiatives to evaluate marketing effectiveness, optimize investment decisions, and improve ROI Generate actionable insights and recommendations that improve customer engagement, buying experiences, conversion rates, and channel efficiency Translate complex analyses into compelling executive-ready narratives through effective data visualization, reporting, and storytelling Establish and maintain KPI definitions, measurement standards, and documentation to ensure consistency and trust in reporting Partner with Marketing Intelligence, Strategy, Technology, and Automation teams to improve data quality, segmentation, reporting capabilities, and measurement methodologies Influence business decisions through regular engagement with regional and global marketing leaders, including participation in business reviews and planning processes Gather stakeholder feedback, identify gaps or opportunities, and recommend solutions that improve operational effectiveness and business outcomes Support alignment and enablement across global and regional marketing teams to drive consistency in reporting and analytics practices Requirements Bachelor's degree and 8-10 years of experience in marketing analytics, business intelligence, marketing operations, or a related field Ability to think in the abstract and understand the intricacies of a complex system and proficiently demonstrate ability to work with mult