DescriptionSTO BUILDING GROUP
Position Title:
Marketing Business & Data Analyst
Type:
Full-Time
Reporting to:
Director Of Digital Communications
Function/Department:
Corporate Marketing & Communications
Position Description
The Marketing Business & Data Analyst plays a key role in supporting STO Building Group's Marketing team; connecting data, systems, and business insights to help marketing leaders make informed decisions. Rather than owning a single functional area, this position works across multiple marketing workflows—including Creative, Communications, Digital Communications, Marketing Technology, and Winning Work—to identify opportunities, measure performance, improve processes, and enable more strategic, data-driven marketing.
The ideal candidate is analytical, curious, highly organized, and passionate about understanding markets, clients, and industry dynamics.
Responsibilities:
Market Intelligence & Competitive Research
- Conduct research on markets, clients, competitors, industry sectors, and emerging trends impacting the construction industry as it relates to our Share of Voice in the industry.
- Analyze client, market sectors, geographic markets to support strategic marketing planning and initiatives.
- Monitor competitive positioning and marketing trends to inform messaging, campaigns, and growth strategies.
- Deliver actionable insights that support decision-making and long-range planning.
Marketing Analytics & Performance Insights
- Partner with Marcom teams to develop dashboards and performance reporting that measure the effectiveness of marketing initiatives across Creative, Communications, Digital Communications, Marketing Technology, and Winning Work.
- Analyze campaign performance, proposal metrics, digital engagement, content effectiveness, and corporate marketing operations to identify opportunities for optimization.
- Translate complex market, operational, system dat